- What It's Like Managing Celebrities' Social Media with CEO of Crowd Surf
#225: Cassie Petrey is the CEO & co-founder of celebrity social media and artist management firm, Crowd Surf (the company behind iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears). She is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and a 15-year veteran of the music industry.
At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. Today, as the CEO and co-founder of leading entertainment marketing firm Crowd Surf, she has led social media marketing campaigns for A-list artists, tech giants Apple and Google, top labels Universal, Disney, Sony and Warner, and legacy artists and catalogs Neil Diamond, Frank Sinatra and Marvin Gaye.
Topics discussed:
- What celebrity and artist management looks like
- Importance of video content (short and long) for creators on social media
- Prediction of upcoming and rising social media platforms
- Why Twitter needed a rebrand and whether it's good that "everyday people" can get verified now
- Recommendation for fellow career-driven, busy women on one thing they should implement in their life
A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill
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Privacy & Opt-Out: https://redcircle.com/privacy45m | May 30, 2023 - Instead of "Hot Girl Summer", Consider This Approach For Summer Season
#224: "Hot Girl Summer" is a phrase that became popular over the years and often emphasizes on living your best life, looking and feeling your best, and most likely, doing all of that while being single. But just like any season, it's just an energetic shift that you need to tap into and on this episode, Emily shares what she's focused on in this upcoming season of life and how she's choosing to focus on 2-3 specific areas of life, instead of being focused on silly nuances.
How can you make progress in what's important to you and maybe not have a set decision on whether you're going to be single or not?
After all, shouldn't you always be living your "hot best life", regardless of season?
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Privacy & Opt-Out: https://redcircle.com/privacy15m | May 26, 2023 - The Secret to Getting What You Want: Higher Consciousness and Letting Go
#223: The irony in getting what you want is an absolute paradox--because it involves letting go of the desire itself. What most of us don't realize is that the more we want something, the more we create resistance and friction to get it. We are subconsciously telling ourselves that we don't have it and as a result, we approach it from a feeling of scarcity and fear.
This concept applies in all areas of life; from romantic relationships (especially the early phase), professional work, personal goals, etc. Emily shares on this solo episode how she has used the Hawkins Scale of Consciousness to become aware of the frequency she operates at on a daily basis and how she can continue to rise to show up at a higher vibration and attract those in the same frequency into her life. Tune in to hear Emily's findings over the past few months and the differences she has seen with tapping into her level of consciousness.
*REPOST episode, originally released in October 2021
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Privacy & Opt-Out: https://redcircle.com/privacy39m | May 23, 2023 - Finding the Sweet Spot in Friendship and Business, Truth About Cheap Spirits, & Theories on Marriage with CEO of Spirited Media
#222: At a moment when social media was at the forefront of culture and virality was a priority, Sam Richards partnered to form Spirited Media - a marketing collective, to ensure minority and family-owned brands had the same support and opportunities to their larger counterparts.
Spirited Media is a female-founded business, operated solely by women, and as the managing partner, Richards has found the right outlet to put her entrepreneurial spirit, relentless work ethic, and leadership skills into the spotlight. She has also been able to use her expertise to help clients leverage social media as more than just a driver of sales but also a place for their brand to connect with their community at a deeper level - a place where they can share their unique perspectives and experiences.
Awarded as Adweek's 2022 Young Influential, Sam is actively working with clients to shift their brand persona to encapsulate every distinct aspect of their brand, not just the business side.
Topics discussed:
- How to be an effective business partner with someone who is also your friend
- Learning how to re-frame disagreements in business and not take it personal
- Theories on marriage and relationships
- Finding balance in 20s lifestyle between career, social, relationships
- The truth behind marketing in alcoholic beverage industry
- Why cheap alcohol will leave you feeling hungover with a headache and why you should consider changing your drinking habits
A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill
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Privacy & Opt-Out: https://redcircle.com/privacy58m | May 16, 2023 - 4 Tips on Networking Effectively for Job Opportunities and Maximizing Career Options in Your 20s
#221: What does networking effectively look like? How do you find an opportunity to connect with the right people face-to-face? On this solo episode, Emily shares her personal tips on how she found job and internship opportunities during college, how she maximized career paths in her early 20s, and much more that you can also apply in your own approach.
Topics discussed:
- Why you should be willing to work for free/very little pay, depending on the type of opportunity
- Finding the balance between making money and building new skillsets and experiences
- The importance of trying a little bit of everything as early as possible (aka anytime in your 20s)
- How to reach out to someone you want to connect with for potential opportunities and the best way to not waste their time
- Significance of staying in touch with people and how often to do so
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Privacy & Opt-Out: https://redcircle.com/privacy33m | May 9, 2023 - Finding Balance and Turning a Wellness Passion into a Career with Founder of RENEW with Riva
#220: Riva G fell in love with yoga after walking into her first class over 18 years ago. Her desire to share this passion led her to become a certified Yoga & Pilates teacher and a contributor to health & wellness publications, both as a writer and model. The natural progression to Creative Director ensued after filling the role for many of her photo shoots.
By combining her passion and creativity, Riva is dedicated to capturing unique and memorable images through the beauty of yoga. Riva has been featured in Vogue, Cosmopolitan, Shape, Daily Burn, Yoga Journal, and has regularly contributed to Yoga Magazine, Huffington Post, and numerous other publications.
In addition to her creative work, Riva enjoys teaching customized yoga, Pilates, & mobility classes to her private clients. She lives near NYC with her husband, three kids, and their rescue-dog, Winnie.
Topics discussed:
- Positive impact of yoga and wellness, especially while working full-time behind a desk
- How Riva turned her practice and passion for yoga into a full-time career during the boom of Instagram and social media
- Importance of bringing full authenticity as a creator and how it actually helps to build aligned community
- Self-care as a mom and recognizing when to prioritize yourself in order to be able to give to your children and others
- How she knew her husband was "the one" during their dating years in her early 20s
A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill
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Privacy & Opt-Out: https://redcircle.com/privacy53m | May 2, 2023 - Emily's "3 Bucket Theory" to Financial Security and Balance as a Woman
#219: For many years, Emily had this "3 bucket theory" when it came to financial security and balance. These three buckets are the following: Your own wealth, Partner's wealth, and Family wealth. If you get lucky in life, you'll have all three. But the most important key to know in this "3 bucket approach"? The most reliable bucket is YOUR OWN.
This concept and thought process came about as Emily observed in her upbringing and young adult years the way it impacted women's lives when women over-relied on their male partner to provide a certain lifestyle or material goods, instead of focusing on ways they can have that life "with or without that man".
While your bucket is the most important and the most reliable, it doesn't hurt to have 2 or 3 of the buckets (if you're lucky). Tune in to this solo episode to hear Emily's thought process and sweet spot in financial independence and securing the other buckets.
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Privacy & Opt-Out: https://redcircle.com/privacy27m | Apr 25, 2023 - Founder of SLT on Paving Your Own Path in Your Career, Romantic Life, and Having Children
#218: Amanda Freeman is the Founder and CEO at SLT - www.sltnyc.com. SLT (Strengthen Lengthen Tone) is celebrating 12 years of delivering the most effective and efficient results-driven workout. SLT is a boutique fitness studio business with 17 studios in NY, NJ, CT and MA and more on the way. SLT offers an innovative and challenging Pilates-inspired, high-intensity workout on The Megaformer. It's a heart-pumping, music-thumping, sweat-inducing, low impact workout.
Amanda is also the Co-Founder and CEO of Stretch*d – www.stretchdspace.com. Stretch*d is the premier one-on-one assisted stretch business. With locations in NYC and Westchester, NY, and more on the way, Stretch*d is positioned to grow via corporate owned locations, franchise locations and an expanded training program.
Topics discussed:
- The reason why Amanda started SLT Pilates
- Growing a "4-wall business" with multiple locations in different states
- How Amanda managed to not take on private equity and funding until the 12th location of SLT
- Importance of understanding your strengths and personality traits and what may work best for this specific personality (in romantic partnerships)
- How much does "red flags" and dealbreakers matter with someone that ends up becoming your long-term partner
- Why Amanda has not married her partner who she's been on and off with for nearly 20 years and reflecting on this romantic connection
A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill
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Privacy & Opt-Out: https://redcircle.com/privacy1h 4m | Apr 20, 2023 - Mini Adult "Life Hack" Guide: Helpful Tips to Know in Your Early 20s on Personal Finance, Travel, and Adulting
#217: Do you ever sometimes wish you had an actual "life guide" to navigating your 20s? Whether you're in college or a few years out, we all face similar struggles. From learning to pay rent and budget, understanding credit cards and which ones to get, who to actually go to for feedback and "advice", and more.
Emily dives into her personal version of an adulting "life hack" where she shares her approach and reflection on how she shifted from early to mid 20s and other specific hacks like how she sometimes travels for free through points earned from credit cards.
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Privacy & Opt-Out: https://redcircle.com/privacy29m | Apr 12, 2023 - Raw Talk with Natalie Barbu | Getting Over Insecurities, Being Honest vs. "Playing Games", and Impact of Social Media on a Relationship
#216: On this raw talk segment, Emily brings back Natalie Barbu, Founder & CEO of Rella and YouTube creator, to the podcast. Instead of diving into similar topics like past conversations, such as entrepreneurial journeys and building their businesses, Natalie and Emily sit down to have an open chat (just like they usually do at dinner) about their current thoughts on dating, relationships, friendships, and much more.
Topics discussed:
- How to recognize when you're self-sabotaging and creating stories in your head about something that isn't true
- Removing jealousy from relationships
- The grief of losing a best friend and partner after a relationship
- How to be open and honest in the dating phase without playing games
- Whether Natalie and Emily think if a guy "likes other girls' photos" on social media matters
- Respectfully telling a guy when you're not interested instead of "ghosting"
- Overcoming past hurt, such as cheating in former relationship
- How to make the "first move" as a woman, while also maintaining the standard of having the guy court you and "pursue" his interest in you
A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill
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Privacy & Opt-Out: https://redcircle.com/privacy55m | Apr 4, 2023 - 3 Questions to Ask Yourself to Make Better Decisions and Actually Gain Quality Feedback
#215: We are the average of the five people we surround ourselves with most - and that includes the people we go to when seeking advice or feedback.
Have you ever reflected on who you are seeking feedback from? Do these people help you rationalize the thought process and balance it with your emotions? Do these people always side with you, giving you confirmation bias? Or do they help you think outside of the box and look at a situation from a different angle?
It's so important to be mindful of who we are going to for feedback (not necessarily advice) and Emily dives into three questions you can ask yourself before considering who you should go to for outside feedback.
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Privacy & Opt-Out: https://redcircle.com/privacy19m | Mar 31, 2023 - The Reason Why We Attract Casual Sex and Flings vs. Meaningful Relationship
#214 (REPOST): After overhearing an intriguing and insightful conversation between Nick and a friend at a coffee shop in NYC, Emily decided to approach Nick to invite him to be on the podcast for a more in-depth conversation around human dynamics, why we do what we do in today's dating culture, the types of expectations (or lack of) that we should have around whether the man or woman pays, Tinx's Box Theory, and more.
Nicholas Schommer has been in the entertainment industry ever since he graduated from UW-Green Bay back in 2017. Since then, he has gone on to tour with Missoula Children's Theatre, be a member of two fantasy podcasts, compose and premiere choral musical pieces, and now he is a New York City actor and musician hoping to take the city and maybe even the world by storm on and off the stage. He is currently booked in Whippany, NJ where he is an actor for a production of "The Polar Express" with Rail Events Incorporated.
Topics Discussed:
- Whether men can tell if you're "girlfriend material" or someone to just be casual with
- Personal opinions on manners around who pays for who and under what circumstances
- Does having sex with someone on the first date change their opinion about you?
- Tinx's Box Theory and whether a guy thinks that is accurate
A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill
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Privacy & Opt-Out: https://redcircle.com/privacy1h 10m | Mar 28, 2023 - The Breakup: Feelings of Grief, Unresolved, and Loss
#213: A full raw, honest, and vulnerable solo episode from Emily on the dark feelings she been experiencing emotionally over the past 6 months and the reality behind how she has been feeling, despite often having a smile on her face and keeping the "needle moving forward".
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Privacy & Opt-Out: https://redcircle.com/privacy42m | Mar 21, 2023 - Knowing When To "Walk Away" and Move Forward vs. Practicing Patience
#212: A lot of times in today's culture, we've become almost desensitized to how quick we move on to a new person, job, or opportunity. The classic "on to the next" mentality or the "oh there's plenty fish in the sea".
But at what point does that framework become dangerous and actually not helpful in your life? Whether it's sticking it through with a person in a relationship, your teammates in a work setting, the job that has been making you feel stressed, etc. There are multiple scenarios in life where this thought process becomes pertinent and Emily shares her thoughts on how she determines when to "walk away" from something or someone, or to stick it through and practice the art of patience.
Enjoy 20% off your first order of MagicMind at www.magicmind.co/FULFIILL
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Privacy & Opt-Out: https://redcircle.com/privacy21m | Mar 17, 2023 - How to Build the Mindset and Self-Discipline to Create Your Dream Life with Charles D'Angelo
#211: At 16, Charles D'Angelo was 360lbs, bullied, eating lunch alone, and unhappy. Following a health scare, he took his life into his own hands and turned the very thing that he was bullied about into his own empire. He lost 160lbs, went to college, and created a life for himself. During his own weight loss journey, Charles dug deep, figuring out why he chose to find solace in food and make himself a victim, rather than live life with the hand that he’d been dealt. Learning to take the emotion out of food pushed Charles into a new way of living.
A highly respected health expert, boasting endorsements from notables such as Bill Clinton, Tony Robbins and most recently Tom Arnold, Charles is the go-to choice for individuals seeking to take control of their own well-being. Topics of discussion might include:
Topics discussed:
- The reason why people struggle with weight loss (hint: nothing to do with the losing weight part)
- How to cultivate a mindset that helps you upkeep a healthier lifestyle, relationships, and career
- Secret to self-discipline and building that muscle
- If you are going to hire a coach, here's an ideal approach to figuring out who is the best fit
- Understanding your personal power and how to utilize it in your life to get what you want
A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill
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Privacy & Opt-Out: https://redcircle.com/privacy1h 2m | Mar 14, 2023 - 6 Valuable Insights and Lessons I've Learned in My 26 Years of Living
#210: In honor of Emily's recent birthday and turning 26, she sits down to share 6 major lessons and/or reflections she has had over the years and why each one of these have been significant in contributing to her personal growth, as well as her overall approach to life.
Some of these lessons may be valuable for you and provide insight from an "older sister" perspective.
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Privacy & Opt-Out: https://redcircle.com/privacy44m | Mar 8, 2023 - Raw Talk with Caroline: What We Would Share to Our Younger Selves on Relationships, Dating, and Breakups
#209: On this raw talk conversation, Emily sits down with one of her very close friends Caroline, to chat all things relationships, dating, and break-ups from their current perspective after reflecting on their prior years of all the "fun dating". From real committed relationships, difficult breakups, and the good ole fun flings, Caroline and Emily touch on it all and also share specifically on what they recognize matters more now that they may not have realized in their early 20s time.
Topics Discussed:
- Our biggest "aha" moment or realization on relationships looking back now from the ages of 25 and 27
- The reason why it doesn't actually take more than 2 dates to know if you want to be in a committed relationship with someone
- Emily's major takeaway from her most recent (private) relationship
- How to find alignment in a partner and what that looks like in the beginning, as well as over time for longevity
- How to not let the external opinions affect you in your approach and decision with who you date, such as family, friends, close peers
A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill
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Privacy & Opt-Out: https://redcircle.com/privacy1h 2m | Feb 28, 2023 - CEO of HEYWEAR on Taking Strategic Risks in Your Career, Long-Term Thinking, and Importance of Having Values
#208 (REPOST): Jaclyn Pascocello is the CEO at HEYWEAR, a walk-in optical studio where you can get an exam and prescription eyewear in minutes without an appointment or vision insurance. Jaclyn has spent her career in hospitality, leading the development of operational strategy across industries from large scale restaurants to experiential retail. Prior to HEYWEAR, she was a founding member and COO of Spacious where she was integral to the launch of a network of drop-in workspaces that utilized otherwise wasted real estate in urban cities like New York and San Francisco.
Topics discussed:
- Pivoting from finance, hospitality, to being founding member/COO, then a first-time non founder CEO
- Importance of people and connection
- Trusting your gut and taking risks
- Valuable insight on lessons and advice she would give, especially to younger generation
A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill
ENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"
Visit HEYWEAR: https://heywear.com/
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Privacy & Opt-Out: https://redcircle.com/privacy51m | Feb 21, 2023 - Positive Comparison: Biggest ROI From Moving to NYC and How to Use Comparison To Your Advantage
#207: People often talk about comparison in a negative way and often times, it isn't healthy for our mind. However, as humans, it is natural to compare ourselves to our social circle and our surroundings, so how can we use it to our advantage?
On this episode, Emily shares the biggest "return on investment" in her move to New York City and how she has utilized "positive comparison" in a massive way to help drive her success in her career, financial standing, and also, in preventing her from upgrading her lifestyle when she doesn't need to.
Topics Discussed:
- What positive comparison is and how to utilize it to your advantage
- Of all things, the biggest return on investment in Emily's move too NYC and being in a fast-paced and expensive environment like Manhattan
- The reality of our human capabilities and how we are not that much different from one another
- Importance of being in an environment that challenges you and scares you, while also inspires you internally
Enjoy 20% off your first order of MagicMind at www.magicmind.co/FULFIILL
Shop The Everyday Girl's Guide to Career Success eBook: https://whatfulfillsyou.com/products/the-everyday-girls-guide-to-career-success
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Privacy & Opt-Out: https://redcircle.com/privacy20m | Feb 14, 2023 - How to "Figure Out" Your Career Direction in Post-Grad Life and Early 20s
#206: "Figuring it out" seems daunting and uncertain. Where do you begin? What's the right path? Does it pay well enough? How much does the salary matter to me?
Questions and obstacles we all face as we approach post-grad life and navigate the natural ups and downs of life in our 20s. On this episode, Emily shares how she approached "figuring it out" from college to the years following that led to where she is today at the age of 25.
Topics Discussed:
- Questions to consider asking yourself before you apply for jobs
- How to know what types of jobs and industries would be a good fit for you
- When to be willing to do unpaid internships
- How to figure it out, even while you're already in a 9-5
- The importance of LinkedIn and how it brings opportunities even when you aren't looking
- Building self-confidence to trust your decision and path, even if it doesn't make sense to other people
Shop The Everyday Girl's Guide to Career Success eBook: https://whatfulfillsyou.com/products/the-everyday-girls-guide-to-career-success
ENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"
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Privacy & Opt-Out: https://redcircle.com/privacy27m | Feb 7, 2023
