SHOW / EPISODE

The Deadline Is Not the Villain: Leading a Launch Without Losing Your Team

11m | Sep 29, 2026

Description: A PM says "we can do that later" to protect an engineer's time. Three days before launch, nobody knows what the team actually promised. This lesson asks how to keep a launch urgent without turning people into a deadline's fuel: make the date's purpose explicit, negotiate the smallest honest release, welcome bad news early, own the trade-offs and clear the team's path. A story-first, applied lesson for PMs and engineering leaders. The opening team is an invented composite, not a report of a real company.




Sources:


Malte Ubl, How to ship: https://www.industrialempathy.com/posts/how-to-ship/


Camille Fournier, Notes on Startup Engineering Management for Young Bloods: https://www.camilletalk.com/whilefalse/2015/10/notes-on-startup-engineering-management.html


Charity Majors: https://charity.wtf/p/shipping-software-should-not-be-scary


Marty Cagan: https://www.svpg.com/the-need-for-speed/



Amy Edmondson: https://www.hbs.edu/faculty/Pages/item.aspx?num=12357


Deci, Connell and Ryan: https://selfdeterminationtheory.org/SDT/documents/1989_DeciConnellRyan.pdf


DORA 2024: https://dora.dev/research/2024/dora-report/

Paused
Audio Player Image
Learning Loop
Loading...