#13 Amy luby: The Turnaround Playbook: Lessons from a $33M Collapse

Guest: Amy Luby, Chief Channel Evangelist

What if your MSP’s biggest risk isn’t lack of revenue—but what lies underneath it?

In this episode of Harvest, James Steel is joined by channel veteran Amy Luby to explore the hard realities of client churn, misaligned services, and how one MSP lost over $20M in revenue before turning it around. From rebuilding trust with frustrated customers to simplifying over-engineered service offerings, Amy brings no-nonsense advice from the field.

You’ll hear:

• The first signs things are going wrong (before it shows up in your P&L)
• How to realign services that aren’t solving real client pain
• Why MSPs should ditch “best practices” and double down on curiosity
• How culture—not tools—is your biggest differentiator

This one is all about what happens after the spreadsheet says everything’s fine—but your gut knows otherwise.

Links & Resources:

Amy Luby on LinkedIn: linkedin.com/in/amyluby

More episodes at: salesbuildr.com/harvest