SHOW / EPISODE

How To Build A Better Baseball Broadcast

1h 10m | Aug 14, 2026

It's a different podcast this week, as JJ Cooper talks with Bradenton Marauders Manager of Game Presentation & Marketing Brian Spradlin about what are the keys to a quality baseball broadcast. The Marauders have one of the best TV productions in the minor leagues, Cooper and Spradlin get into how they got there, and what they have learned along the way.


(00:00) How JJ and Brian got connected

(03:30) How the MiLB broadcasts have gotten better year after year

(04:45) The costs keep going down

(12:10) If you are starting from scratch, what are the keys?

(20:00) Location, Location, Location

(24:00) If you have more cameras, where should you put them?

(28:45) Talking about graphics

(37:00) Building the staff to run a broadcast

(47:00) You have to watch a lot of baseball broadcasts

(53:00) Lessons learned and pitfalls to avoid

(60:00) How the tech keeps getting better



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