EPISODES
  • Ep. 50 - Missing the Mark.

    While Mark is off on his big family trip to Australia, everything falls apart at Upmarket Media. Well, not really, but it just feels that way. In this episode, Reed and pinch-hitting co-host, Producer Chelsea, detail life without COO Mark. They get into just the logistical problems that happen as they have to pick up all the tasks that Mark normally does, but they detail how that has actually benefitted the company. That's all well and good, but, ultimately, they'll be happy when Mark is back!

    In the end, they make it through the episode and with just enough energy left to dish out a couple of Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.

    Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

    55m | Feb 20, 2024
  • Ep. 49 - How to Snag the Top REALTOR in Your Area.

    In addition to a bunch of business updates, this episode features a short discussion with Upmarket Media's #1 individual client, Liz Donnelly (@lizzeedonnelly) of REMAX Gold Coast who was a surprise last-minute drop-in guest! Reed, Mark and Chelsea have a lively chat with her and try to get to the bottom on how Real Estate Media professionals can try to land (and keep) top REALTORS in their area. Then, Liz goes off to sell more real estate and the OG trio talk social media and update listeners on Upmarket Media's slow season projects. This is the last episode before Mark takes off for a few weeks to visit family in Australia, a trip that would have been almost impossible for him to do without a strong team in place at home to run the business while he's gone.

    But before he leaves, he does of course drop one final Action Item! Something that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

    Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

    1h 7m | Feb 6, 2024
  • Ep. 48 - Buy Your Way In to Start Your Real Estate Media Juggernaut.

    This week Reed is joined by co-owners of In1View Media (@in1viewmedia) in Reno, NV, Andrew (@coleman_nv) and Katie Coleman (@itskatiecoleman)! Andrew and Katie recount their story of buying an existing REP business rather than starting from scratch. This is a though-provoking episode that offers insight on a maybe less thought about way of expanding your REP business.

    They of course end the show with a triple-dose of Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

    Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

    1h 3m | Jan 23, 2024
  • Ep. 47 - Upmarket Employees Speak Their Minds.

    Employees are probably the most crucial aspect of scaling a business, so this week Upmarket Pod interviews two of Upmarket Media's best and brightest to get the lowdown on what makes for a great employee/employer relationship. Reed and Mark chat with admin Chelsea Froehlich (@feedingbeautiful) and photographer/videographer Nikki Bashor (@nikki_shootz) about their Upmarket experiences.

    They of course end the show with the ultra-rare quadruple Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

    Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

    1h 8m | Jan 9, 2024
  • Ep. 46 - It's Slow Season. So, Get Ready for Next Year!

    Slow season is upon us for real estate media professionals! Yay! Time to relax. Boo! Less money coming in. Regardless, slow season is the time of year where REP's can plan and set the stage for success in the next busy season. Reed and Mark detail what they're doing over the next month or two at Upmarket to make sure that 2024 is the best year yet!

    Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

    Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

    55m | Dec 27, 2023
  • Ep. 45 - SWOT Analysis 2023. Strengths. Weaknesses. Opportunities. Threats.

    It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2023 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJj

    Don't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

    Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    Our Action Items this week are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

    1h 20m | Dec 12, 2023
  • Ep. 44 - We're a Lean, Mean, Real Estate Media Creating Machine!

    THE GANG IS ALL BACK!!! Reed, Mark and Chelsea have their first podcast together in what seems like forever! They all recap PMRE and then catch listeners up on what has been going on with Upmarket Media over the last few months. They chat about suddenly being short-staffed and how the company has had to pivot to meet client expectations. The conversation turns to work/life balance and how company owners need to think about that for their employees as well as themselves. Case in point, Chelsea speaks to her personal experience and how she's been re-thinking her role in Upmarket to better meet the needs of her family. As always they end the show with their Action Items, simple things any real estate media company owner can do to help grow their business!!!

    Please take a moment to check out the AMAZING hype video for PMRE 2024 at pmreconference.com!!!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    NEW SPONSOR ALERT!!!! Our Action Items this week are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to  pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

    1h 10m | Nov 29, 2023
  • Ep. 43 - PMRE 2023 Action Item Spectacular!!!!

    PMRE 2023 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 18 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios South Point and share their wisdom. The Dynamite 18 are:

    Bethany Deidrich - @highland_visual

    Chris White - @go_iguide

    Michele Sheiko - @chesapeakehomeimages

    Brett Gettman - @redhogmedia

    Lauren Gettman - @redhogmedia

    Rob Rijnen - @centralcoastmediamarketing

    Garrett Goodman - @centralcoastmediamarketing

    Herb Dierks - @hdphotohub

    Rachael Ann Adkins - @shooting_the_shit_rachandneal

    Julie Pistone-Krampitz - @tk_images

    Alex Aaron - @archipiximages

    Tammy Dwight - @tamd_photo @cubi.casa

    Adam Housley - @secondfloorapp

    Tessa Foster - @sweetwaterphoto_murphys

    Shawn Beltran - @myspacekrft

    David Frenette - @collabart.media

    Michael Lefebvre - @michaelplefebvre

    Brandon Cooper - @pmreconference

    After this, YOU KNOW you want to be at PMRE 2024!!! Check out the AMAZING hype video at pmreconference.com to check out the NEW VENUE for next year's conference!!!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    1h 29m | Nov 14, 2023
  • Ep. 42- Road to PMRE 2023 #6 - David Deal

    In the latest Road to PMRE Conference 2023, Upmarket welcomes Intellectual Property Attorney, David Deal! David and Reed have a very informative conversation that touches on so many of the most pressing legal issues real estate media professionals are facing today. This episode is a great first taste of all the knowledge that David is going to bring to PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!

    PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    51m | Oct 10, 2023
  • Ep. 41 - Branick Weix on the Future of Aryeo and Zillow.

    The Real Estate Media Industry was ROCKED on August 1st, 2023 with the announcement that Zillow had bought beloved Upmarket Podcast Presenting Sponsor, Aryeo for $35 millon. Questions, speculation, anger, jealousy & hot takes have abounded since. And now, finally, in his first interview since the buyout, the Co-Founder and Director of Aryeo, Branick Weix, sits down with Reed to answer all the tough questions about Aryeo's new partnership with Zillow and what it means for our industry and our individual businesses.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    Upmarket is Sponsored by SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    Use the code UPMARKET at checkout for until Sep. 30th to get $75 off registration for the Photography and Media for Real Estate Conference in Las Vegas on November 7th and 8th!

    58m | Sep 27, 2023
  • Ep. 40 - Road to PMRE 2023 #5 - Darryl Stringer

    In the latest Road to PMRE Conference 2023, Upmarket welcomes photography business coach, Darryl Stringer! Darryl is offering FREE one-on-one coaching sessions at the PMRE conference in November, and Reed takes advantage of the podcast platform and has Darryl give him an early on-air coaching session. Not only is Darryl offering coaching sessions, but he's also speaking at PMRE and in the second half of the show they dive into Darryl's PMRE topic "Building a resilient photography & media business in an unpredictable world." Lots of helpful nuggets in this informative episode! As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!

    COUPON CODE ALERT!!!!! PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com where you can save $75 through the end of September using the code UPMARKET75.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    Give a follow to Darryl on Instagram and all other social media!!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    55m | Sep 12, 2023
  • Ep. 39 - Road to PMRE 2023 #4 - Jessie Congleton

    In the latest Road to PMRE Conference 2023, Upmarket welcomes Copywriter and Messaging Strategist, Jessie Congleton! Reed takes the opportunity to get free advice and has Jessie tour the Upmarket Media website to work on honing Upmarket's messaging to potential clients. Jessie gives tons of great advice that any Real Estate Media professional can use for their websites and messaging. Jessie also dishes on what she's going to be talking about on stage at PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!

    COUPON CODE ALERT!!!!! PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com where you can save $75 through the end of September using the code UPMARKET75.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    Give a follow to Jessie on Instagram and all other social media!!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    59m | Aug 29, 2023
  • Ep. 38 - The Aryeo/Zillow Bombshell. Hot TaeKs and More.

    Well, this is awkward. On this episode of Upmarket, Reed and Mark dissect the bombshell news that their loyal and beloved O.G. Presenting Sponsor Aryeo had been bought out by none other than Upmarket's arch-nemesis, Zillow. (See Ep. 32 for the guy's unfiltered thoughts on Zillow.) The guys work through their emotions and speculate on what the buyout means for the Real Estate Media industry. Hot Takes abound, but Reed and Mark are eternally hopeful that their new corporate overlords don't cancel Upmarket Pod. Find out what happens IF there's a next episode of Upmarket! Until then, thanks for listening!!!!

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    Upmarket is Sponsored by SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    1h 3m | Aug 15, 2023
  • Ep. 37 - Road to PMRE 2023 #3 - Casey Jones

    In the latest Road to PMRE Conference 2023, Upmarket welcomes Casey Jones of Shutter Zone Media. Reed and Casey chat about business and all the innovations that Casey has brought to Shutter Zone, including their upcoming app to connect REALTORs and Real Estate Media Professionals. They also get into what Casey will be teaching in his Break Through Your Business Workshop before PMRE in Las Vegas. Along the way Casey drops a bunch of nuggets and how he streamlines his business. As always, the show ends with their Action Items!! Check out this interesting and informative episode!

    PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    Give a follow to Shutter Zone on Instagram and all other social media!!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    1h 6m | Aug 1, 2023
  • Ep. 36 - Road to PMRE 2023 #2 - Cody Boone

    Upmarket Podcast is excited to welcome SERHANT Studios Supervising Producer Cody Boone to the podcast, our second in our Road to PMRE 2023 series! Reed and Cody talk about how, as the wunderkind of Real Estate Media, Cody approaches each video that he shoots for SERHANT. We also get some behind-the-scenes dish on what it's like to shoot drone footage from the terrace of the penthouse atop a 1,400ft skyscraper in Manhattan. In the second half of the show, Cody fills us in on what he will be presenting on stage and at his pre-conference workshop at PMRE. So much great info in the episode and great chance to get a glimpse inside of one of the great young minds in our industry!

    PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    And, of course, they end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    59m | Jul 19, 2023
  • Ep. 35 - The Struggle is Real. Checking in with Upmarket Media.

    After an unusually long delay between episodes, Reed, Mark and Chelsea are back! They get into the business landscape that we're all feeling in the Real Estate Media world... fewer listings means fewer jobs (and less money)! They break down the effect current market conditions have had on Upmarket Media and how they are coping with the new normal. Other things are on their minds too... staffing, marketing, meeting payroll and their overall mental health as they navigate the realities of Real Estate Media in 2023. It's gets a little dark, but it's all good. Also, the age old question of whether Reed should try mushrooms is broached!

    And, of course, they end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    1h 6m | Jul 11, 2023
  • Ep. 34 - Who's The Boss? You. Lessons from an Executive Coach.

    On this episode, CEO Reed sits down for a wonderful and informative chat with his amazing Executive Coach, Deepa Pulipati. Deepa shares what an executive coach actually does as they break down a bunch of the stuff that Reed has been doing in his sessions with her. They touch on task lists, strategic thinking, adult coloring, self-compassion, building architecture instead of doing archeology and accountability partners. Reed has gotten so much from working with Deepa and hopes that all the listeners can learn from her too!

    They, of course, end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    1h 0m | Jun 7, 2023
  • Ep. 33 - Road to PMRE 2023 #1 - Kelsey Kurtis & Brandon Cooper

    PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com. In this episode, conference founder and organizer Brandon Cooper comes on for a brief chat about what to expect from the conference this year and announces a few of the key speakers that will appear on the main stage.

    One of those speakers is Kelsey Kurtis, who Reed sits down with a wide-ranging chat. Kelsey is a Lifestyle Branding Photographer & Branding Educator who will be hosting a Branding Photography Workshop as well as speaking on the Main State at PMRE. This fun and energetic chat encompasses all things branding... from color theory to authenticity to what to wear. Kelsey is super-dynamic, thoughtful and full of wisdom about the branding process, so you won't want to miss this chat.

    They end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses. Kelsey's Action Item Branding Color Guide Download Link: https://www.kelseykurtis.com/branding-color-guide.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)

    1h 3m | May 23, 2023
  • Ep. 32 - Zillow Gone Wild!

    After a heated back-and-forth in the Real Estate Media Facebook Group between a Zillow exec and some REP business owners (Reed included,) Upmarket thought it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services. A representative from Zillow was invited to be on the show, and after enthusiastically agreeing to do it, eventually ended up pulling the plug on the appearance. The Pod waits for no Zillow rep, so Reed and Mark talk all things Zillow amongst themselves in this episode. Topics covered: Why REP's do not, ahem, like Zillow. How Zillow values REP's. The true motives behind Zillow launching ShowingTime+. Why RE agents do not, ahem, like Zillow. Under what circumstances Upmarket Media would offer Zillow 3D to their clients. Mark's accent. What Zillow can do solve their big problem of having MLS's downscale photos before syndication. AND MORE. Don't miss the flaming-hot takes raining down from this episode!!!!!

    The guys end it with two more Action Items that listeners can use to help grow their Real Estate Media Businesses.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    1h 9m | May 9, 2023
  • Ep. 31 - The Best Strategy to Maximize Your Marketing!

    Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing. With Mark back in the studio, he and Reed go through all the successes they've had with their face-to-face marketing in 2023. From brokerage presentations, to client lunches, to networking events (including Reed's controversial appearance in a heated on-stage game of Realtor Feud) and much more. The guys go deep on all of it (including shoe strategy) so that the audience can apply the same strategies to their own businesses and start to reap the incredible benefits of prolific and repeated in-person marketing! The episode ends with two more Action Items that listeners can use to help grow their Real Estate Media Businesses.

    Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

    The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

    Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)

    Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

    1h 5m | May 2, 2023
Upmarket: The Business of Real Estate Photography & Media
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