Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/5/24/14/dabdad60-7050-44ab-a933-8195867fdc4c_after_may_23_upmarket_33.mp3

PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at <a href="PMREConference.com" rel="nofollow">PMREConference.com</a>. In this episode, conference founder and organizer Brandon Cooper comes on for a brief chat about what to expect from the conference this year and announces a few of the key speakers that will appear on the main stage.One of those speakers is <a href="https://www.kelseykurtis.com" rel="nofollow">Kelsey Kurtis</a>, who Reed sits down with a wide-ranging chat. Kelsey is a Lifestyle Branding Photographer &amp; Branding Educator who will be hosting a Branding Photography Workshop as well as speaking on the Main State at PMRE. This fun and energetic chat encompasses all things branding... from color theory to authenticity to what to wear. Kelsey is super-dynamic, thoughtful and full of wisdom about the branding process, so you won&#39;t want to miss this chat.They end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses. Kelsey&#39;s Action Item Branding Color Guide Download Link: <a href="https://www.kelseykurtis.com/branding-color-guide" rel="nofollow">https://www.kelseykurtis.com/branding-color-guide</a>.Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>. Our course How to Grow and Scale Your Real Estate Media Business is at <a href="https://app.redcircle.com/shows/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he&#39;ll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="http://www.aryeo.com/" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is <a href="https://www.secondfloorapp.com/" rel="nofollow">SecondFloor</a>, the fastest way to create a finished floor plan. It&#39;s so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code <a href="https://www.secondfloorapp.com/upmarket" rel="nofollow">UPMARKET</a> at checkout and any new subscriber will get a 1 month free trial.Upmarket is also sponsored by <a href="https://localmarketingdept.com/" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)

Ep. 33 - Road to PMRE 2023 #1 - Kelsey Kurtis & Brandon Cooper

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/5/9/7/bac91d6d-7051-4b86-b4af-36e4908e83b2_upmarket_32.mp3

After a heated back-and-forth in the <a href="https://www.facebook.com/groups/realestatemedia/" rel="nofollow">Real Estate Media Facebook Group</a> between a Zillow exec and some REP business owners (Reed included,) Upmarket thought it&#39;s just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services. A representative from Zillow was invited to be on the show, and after enthusiastically agreeing to do it, eventually ended up pulling the plug on the appearance. The Pod waits for no Zillow rep, so Reed and Mark talk all things Zillow amongst themselves in this episode. Topics covered: Why REP&#39;s do not, ahem, like Zillow. How Zillow values REP&#39;s. The true motives behind Zillow launching ShowingTime+. Why RE agents do not, ahem, like Zillow. Under what circumstances Upmarket Media would offer Zillow 3D to their clients. Mark&#39;s accent. What Zillow can do solve their big problem of having MLS&#39;s downscale photos before syndication. AND MORE. Don&#39;t miss the flaming-hot takes raining down from this episode!!!!!The guys end it with two more Action Items that listeners can use to help grow their Real Estate Media Businesses.Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>. Our course How to Grow and Scale Your Real Estate Media Business is at <a href="https://app.redcircle.com/shows/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he&#39;ll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="http://www.aryeo.com/" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://localmarketingdept.com/" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)Another amazing sponsor of Upmarket is <a href="https://www.secondfloorapp.com/" rel="nofollow">SecondFloor</a>, the fastest way to create a finished floor plan. It&#39;s so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code <a href="https://www.secondfloorapp.com/upmarket" rel="nofollow">UPMARKET</a> at checkout and any new subscriber will get a 1 month free trial.

Ep. 32 - Zillow Gone Wild!

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/5/1/22/914a40b2-b9c8-43fb-ad72-b58ee7267623_upmarket_31.mp3

Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing. With Mark back in the studio, he and Reed go through all the successes they&#39;ve had with their face-to-face marketing in 2023. From brokerage presentations, to client lunches, to networking events (including Reed&#39;s controversial appearance in a heated on-stage game of Realtor Feud) and much more. The guys go deep on all of it (including shoe strategy) so that the audience can apply the same strategies to their own businesses and start to reap the incredible benefits of prolific and repeated in-person marketing! The episode ends with two more Action Items that listeners can use to help grow their Real Estate Media Businesses.Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>. Our course How to Grow and Scale Your Real Estate Media Business is at <a href="https://app.redcircle.com/shows/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he&#39;ll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="http://www.aryeo.com/" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://localmarketingdept.com/" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)Another amazing sponsor of Upmarket is <a href="https://www.secondfloorapp.com/" rel="nofollow">SecondFloor</a>, the fastest way to create a finished floor plan. It&#39;s so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code <a href="https://www.secondfloorapp.com/upmarket" rel="nofollow">UPMARKET</a> at checkout and any new subscriber will get a 1 month free trial.

Ep. 31 - The Best Strategy to Maximize Your Marketing!

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/4/10/18/37198bb1-4270-4d5b-8317-e2fc865d5def_mp3_-_upmarket_30.mp3

This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don&#39;t just talk about Chelsea&#39;s recent culinary adventures in Paris, they actually cover Real Estate Media as well! First, they delve into a recent Inman article titled &#34;7 Power-Moves Top Agents are Making Right Now.&#34; (Shout-out to Tacey Youngmann of Snowberry Lane Photography in WA for summarizing the article and posting it in the FB groups!) Even though the article geared for RE Agents, there is a ton of good and relevant stuff to go over for Real Estate Media folk. Basically, be smart, but Double-Down on what you&#39;re doing. That&#39;s the &#34;Power-Move&#34; that can position you strongly for the boom times. In the second half of the show, they talk about all the ways Upmarket Media is doubling-down on their marketing. The episode ends with a couple Action Items that listeners can use to help grow their own Real Estate Media Businesses!Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>. Our course How to Grow and Scale Your Real Estate Media Business is at <a href="https://app.redcircle.com/shows/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he&#39;ll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="http://www.aryeo.com/" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://localmarketingdept.com/" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)Another amazing sponsor of Upmarket is <a href="https://www.secondfloorapp.com/" rel="nofollow">SecondFloor</a>, the fastest way to create a finished floor plan. It&#39;s so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code <a href="https://www.secondfloorapp.com/upmarket" rel="nofollow">UPMARKET</a> at checkout and any new subscriber will get a 1 month free trial.

Ep. 30 - Doubling Down. Going All-In On Your Business & Marketing.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/3/27/23/9a036a53-7ce5-4a57-8d12-a3eeadfd3c3b_mp3_-_upmarket_29.mp3

This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson! Dom is probably the undisputed KING of posting content on Instagram and Facebook in our industry. Reed tries to get to the bottom of how and why Dom produces all this content. In the second half of the episode the guys get personal, revealing that Dom is the Troll with The Heart of Gold and that Reed actually has a life outside of Upmarket. As always, the episode ends with a couple Action Items that listeners can use to help grow their own Real Estate Media Businesses!Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>. Our course How to Grow and Scale Your Real Estate Media Business is at <a href="https://app.redcircle.com/shows/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>!!!! Use code &#34;Launch35&#34; to get 35% off through April 2nd!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="http://www.aryeo.com/" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://localmarketingdept.com/" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by <a href="https://www.pixlmob.com/" rel="nofollow">Pixlmob.com</a>. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at <a href="http://pixlmob.com/upmarket" rel="nofollow">pixlmob.com/upmarket</a>.Another amazing sponsor of Upmarket is <a href="https://www.secondfloorapp.com/" rel="nofollow">SecondFloor</a>, the fastest way to create a finished floor plan. It&#39;s so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code <a href="https://www.secondfloorapp.com/upmarket" rel="nofollow">UPMARKET</a> at checkout and any new subscriber will get a 1 month free trial.

Ep. 29 - Feeding the Content Beast with Dom.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/3/14/5/31076efb-cfa7-441d-98e9-abb975ed6566_upmarket_28_mp3.mp3

This week marks the Official Launch of our course How to Grow and Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>!!!! Use code &#34;Launch35&#34; to get 35% off through April 2nd! Reed and Mark chat about the course a bit this episode, but the bulk of time is spent talking BUSINESS. Specifically, how with Chelsea on vacation for 2 weeks, the guys are feeling thrust back into the pre-merger, pre-scaled version of their companies. It is not fun. Especially as it has now been 4 straight months of record-low listings in Ventura County and the business is feeling it. But don&#39;t despair! Hope is on the horizon. The guys shed more light on the big brokerage deals they&#39;re finalizing, and the surprising new avenues these deals are opening up for expanding Upmarket Media. As always, the episode ends with a couple Action Items that listeners can use to help grow their own Real Estate Media Businesses!Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="http://www.aryeo.com/" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://localmarketingdept.com/" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by <a href="https://www.pixlmob.com/" rel="nofollow">Pixlmob.com</a>. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at <a href="http://pixlmob.com/upmarket" rel="nofollow">pixlmob.com/upmarket</a>.Another amazing sponsor of Upmarket is <a href="https://www.secondfloorapp.com/" rel="nofollow">SecondFloor</a>, the fastest way to create a finished floor plan. It&#39;s so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code <a href="https://www.secondfloorapp.com/upmarket" rel="nofollow">UPMARKET</a> at checkout and any new subscriber will get a 1 month free trial.

Ep. 28 - Two Steps Forward, One Step Back. A Quarterly Business Check-In.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/2/27/6/f8a48978-a54f-42d9-92a9-b2f33e2af139_upmarket_27.mp3

This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media. Anthony and Kamika talk about how they have diversified their Real Estate industry offerings to include home staging and even house cleaning to their menu of options. They also share the ups and downs of life as business, as well as romantic partners. It was so fun to talk with this engaging, inspiring couple and get a ton of actionable advice for Upmarket listeners. Speaking of action, everyone throws down an action to end this fun episode on a high note!Follow Anthony and Kamika on IG at <a href="https://www.instagram.com/colabmediaco/" rel="nofollow">@colabmediaco</a>.Check out Upmarket&#39;s FREE webinar on How and Why to Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/upmarketcourse.com/webinar" rel="nofollow">upmarketcourse.com/webinar</a> and our course How to Grow and Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>. Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="http://www.aryeo.com/" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://localmarketingdept.com/" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by <a href="https://www.pixlmob.com/" rel="nofollow">Pixlmob.com</a>. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at <a href="http://pixlmob.com/upmarket" rel="nofollow">pixlmob.com/upmarket</a>.Another amazing sponsor of Upmarket is <a href="https://www.secondfloorapp.com/" rel="nofollow">SecondFloor</a>, the fastest way to create a finished floor plan. It&#39;s so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code <a href="https://www.secondfloorapp.com/upmarket" rel="nofollow">UPMARKET</a> at checkout and any new subscriber will get a 1 month free trial.

Ep. 27 - Diversify Your Revenue by Adding... Home Staging?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/2/13/18/fd34e88b-db0c-439d-b810-a90ff433dbf8_upmarket_26_mp3.mp3

&#34;We have no idea what we&#39;re doing, ever.&#34; This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby&#39;s International Realty in Ventura CA joins Reed for a super fun and (sometimes off the rails) chat about the current state of the overall real estate market (will any of us ever work again????) Ignacio tells us not to fret, that all the smartest REALTORS will be doubling down on their marketing during lean times. With beers flowing, HOt tAEkS abound in the second half of the show when Reed asks Ignacio questions crowdsourced from the private REP Facebook groups. They cover a lot of ground and make some BOLD STATEMENTS. This unfiltered episode finally ends with a couple of earnest Action Items from the guys.Follow Ignacio on IG at <a href="https://www.instagram.com/ignacio_anzaldo/" rel="nofollow">@ignacio_anzaldo</a>.Check out Upmarket&#39;s FREE webinar on How and Why to Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/upmarketcourse.com/webinar" rel="nofollow">upmarketcourse.com/webinar</a> and our course How to Grow and Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>. Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="http://www.aryeo.com/" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://localmarketingdept.com/" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by <a href="https://www.pixlmob.com/" rel="nofollow">Pixlmob.com</a>. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at <a href="http://pixlmob.com/upmarket" rel="nofollow">pixlmob.com/upmarket</a>.Another amazing sponsor of Upmarket is <a href="https://www.secondfloorapp.com/" rel="nofollow">SecondFloor</a>, the fastest way to create a finished floor plan. It&#39;s so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code <a href="https://www.secondfloorapp.com/upmarket" rel="nofollow">UPMARKET</a> at checkout and any new subscriber will get a 1 month free trial.

Ep. 26 - "Have confidence. Show your value." REALTOR advice for Real Estate Photographers.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/2/8/16/f9c08d71-236b-4dc4-a81f-37abde99a178_upmarket_25_-_final.mp3

The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode. Spoilers ahead if you haven&#39;t listened to Ep 16 (go back and do it now!)... In this follow-up, Reed and Mark dish on the the (somewhat) mini version of the the big retail job they were up for last fall that they just landed. Turns out it the perfect timing to help alleviate the (extremely) slow season blues Upmarket has been having the last few months. Then in the second half of the show, they guys update on their (suddenly fruitful) attempts to land some brokerage deals. As always, they (with producer Chelsea chiming in) end the show with their action items!Check out Upmarket&#39;s FREE webinar on How and Why to Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/upmarketcourse.com/webinar" rel="nofollow">upmarketcourse.com/webinar</a> and our course How to Grow and Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>. Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="http://www.aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://localmarketingdept.com/" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by <a href="https://www.pixlmob.com/" rel="nofollow">Pixlmob.com</a>. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at <a href="http://pixlmob.com/upmarket" rel="nofollow">pixlmob.com/upmarket</a>.Another amazing sponsor of Upmarket is <a href="https://www.secondfloorapp.com" rel="nofollow">SecondFloor</a>, the fastest way to create a finished floor plan. It&#39;s so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code <a href="https://www.secondfloorapp.com/upmarket" rel="nofollow">UPMARKET</a> at checkout and any new subscriber will get a 1 month free trial.

Ep. 25 - Big Deals Pt. II: 70,000sf of Matterport + Brokerage Deals.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/1/17/5/f78f927d-e76b-46d7-a043-788c7d758ea2_up_24.mp3

On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business. After Reed&#39;s presentation at PMRE 2022 in Las Vegas, Brianne pulled Reed aside and took issue with a few of his assertions from the talk, so he invited her on the podcast to talk through some of her thoughts. Brianne chats about the hardest parts of managing her team of 15 and the high volume of shoots they do on a day-to-day basis. Mo&#39; Shoots = Mo&#39; Problems, basically. They also get into how Zoon has expanded into nearby markets and what it takes to manage that from afar. Reed and Brianne end the show with their Action Items!Follow <a href="https://www.instagram.com/zoonmedia/" rel="nofollow">Zoon Media</a> on Instagram and also throw a follow to all your buddies at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">Upmarket Pod</a>!Check out Upmarket&#39;s FREE webinar on How and Why to Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/4dceb0a3-a8f2-467d-9b30-e11783f7d003/upmarketcourse.com/webinar" rel="nofollow">upmarketcourse.com/webinar</a>. During the pre-launch phase, get 35% off our course on How to Grow and Scale Your Real Estate Media Business by using the code PRE35 at <a href="https://app.redcircle.com/shows/4dceb0a3-a8f2-467d-9b30-e11783f7d003/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>. Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="https://app.redcircle.com/shows/4dceb0a3-a8f2-467d-9b30-e11783f7d003/aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://localmarketingdept.com/" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by <a href="https://www.pixlmob.com/" rel="nofollow">Pixlmob.com</a>. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at <a href="http://pixlmob.com/upmarket" rel="nofollow">pixlmob.com/upmarket</a>

Ep. 24 - It's Not All Wine & Roses. Scaling is Hard.

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All the new things are on Reed &amp; Mark&#39;s minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023. The gang talk about all the new services, products and prices that Upmarket Media will be rolling out to their clients in the first part of 2023. They strategize about timing, the best ways to get the word out and try to finalize exactly what in the heck they&#39;ll actually be rolling out. In the second half of the show they respond to a listener who writes in with a contrarian Hot Take about where the Real Estate Media industry is headed if and when there is a large downturn in the broader real estate market. They end the show with the inaugural action items of 2023!Check out Upmarket&#39;s FREE webinar on How and Why to Scale Your Real Estate Media Business at <a href="upmarketcourse.com/webinar" rel="nofollow">upmarketcourse.com/webinar</a> and our course How to Grow and Scale Your Real Estate Media Business at <a href="upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>. Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://localmarketingdept.com" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by <a href="https://www.pixlmob.com" rel="nofollow">Pixlmob.com</a>. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at <a href="http://pixlmob.com/upmarket" rel="nofollow">pixlmob.com/upmarket</a>

Ep. 23 - In Comes the New. Rolling Out New Services & Prices to Your Clients.

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It&#39;s SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media&#39;s 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket Media is thinking and feeling heading into to 2023. This episode is long, but hopefully worth it and maybe can inspire others to do their own SWOT as we believe it is a great way to focus and analyze how your business is doing.Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: <a href="https://bit.ly/3PBMwJj" rel="nofollow">https://bit.ly/3PBMwJj</a>Don&#39;t worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket&#39;s FREE webinar on How and Why to Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/upmarketcourse.com/webinar" rel="nofollow">upmarketcourse.com/webinar</a> and our course How to Grow and Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/upmarketcourse.com" rel="nofollow">UpmarketCourse.com</a>. Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="https://app.redcircle.com/aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://app.redcircle.com/shows/4dceb0a3-a8f2-467d-9b30-e11783f7d003/ep/localmarketingdept.com" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by <a href="https://app.redcircle.com/shows/4dceb0a3-a8f2-467d-9b30-e11783f7d003/ep/Pixlmob.com" rel="nofollow">Pixlmob.com</a>. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at <a href="http://pixlmob.com/upmarket" rel="nofollow">pixlmob.com/upmarket</a>

Ep. 22 - SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.

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Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business. After a few minutes of shameless self-promotion, the guys move into talking about what REP business owners should think about as they navigate the start of the slow season. They touch on everything from finishing up long-term projects (like the perpetually put-off employee handbook) to developing new products to setting prices and to assessing costs for the new year. They end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket&#39;s FREE webinar on How and Why to Scale Your Real Estate Media Business at <a href="https://app.redcircle.com/shows/4dceb0a3-a8f2-467d-9b30-e11783f7d003/ep/upmarketcourse.com/webinar" rel="nofollow">upmarketcourse.com/webinar</a>. During the pre-launch phase, get 35% off our course on How to Grow and Scale Your Real Estate Media Business by using the code PRE35 at <a href="https://app.redcircle.com/shows/4dceb0a3-a8f2-467d-9b30-e11783f7d003/ep/UpmarketCourse.com" rel="nofollow">UpmarketCourse.com</a>. Follow the pod on Instagram at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="https://app.redcircle.com/aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.Upmarket is also sponsored by <a href="https://app.redcircle.com/shows/4dceb0a3-a8f2-467d-9b30-e11783f7d003/ep/localmarketingdept.com" rel="nofollow">localmarketingdept.com</a>, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention &#34;Upmarket&#34; when signing up with Local Marketing Department, you will receive all the following: One month free service (that&#39;s one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)Upmarket is additionally sponsored by <a href="https://app.redcircle.com/shows/4dceb0a3-a8f2-467d-9b30-e11783f7d003/ep/Pixlmob.com" rel="nofollow">Pixlmob.com</a>. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at <a href="http://pixlmob.com/upmarket" rel="nofollow">pixlmob.com/upmarket</a>

Ep. 21 - Big News & Slow Season Strategies.

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After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients. Reed, Mark and Chelsea go blow-by-blow to walk the audience through a few of those &#34;disasterous&#34; shoots and then come up with some theories on why suddenly they&#39;re seeing increased issues with clients (Hint: it has to do with changing real estate market conditions!) This leads to a broader conversation on how to deal with ornery clients and what changes companies might think about making to nip these complaints in the bud. Which, leads to even more soul-searching and a dialogue about possibly changing the whole shooting style and process for Upmarket Media.Then the three of them end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Producer Chelsea&#39;s IG page is <a href="https://www.instagram.com/feedingbeautiful/" rel="nofollow">@feedingbeautiful</a> and check our her wine shots at <a href="https://www.instagram.com/pointdechene/" rel="nofollow">@pointdechene</a>. Follow the pod at <a href="https://www.instagram.com/upmarketpod/" rel="nofollow">@upmarketpod</a>.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="https://app.redcircle.com/aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.

Ep. 20 - "Very poor photos." The Backlash Is Coming.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/14/6/b25e25b4-d6d9-465c-802c-65e3bfd4a7f6_up_19_pmre_ais.mp3

PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios Southpoint (Chelsea&#39;s hotel room) and share their wisdom. The Dynamite 17 are:Brandon Cooper - <a href="https://www.instagram.com/pmreconference/" rel="nofollow">@pmreconference</a>Cheyenne Crawford - <a href="https://www.instagram.com/cheyennecrawford.photo/" rel="nofollow">@cheyennecrawford.photo</a>Jordan Powers - <a href="https://www.instagram.com/jrdnpwrs/" rel="nofollow">@jrdnpwrs</a>Anthony Taing - <a href="https://www.instagram.com/colabmediaco/" rel="nofollow">@colabmediaco</a>Kamika Bruland - <a href="https://www.instagram.com/colabmediaco/" rel="nofollow">@colabmediaco</a>Matt Michalski - <a href="https://www.instagram.com/aryeohq/" rel="nofollow">@aryeohq</a>Bethany Deidrich - <a href="https://www.instagram.com/highland_visual/" rel="nofollow">@highland_visual</a>Matty Fisher - <a href="https://www.instagram.com/pixlmob/" rel="nofollow">@pixlmob</a>Moses Nickerson - <a href="https://www.instagram.com/pixlmob/" rel="nofollow">@pixlmob</a>Eve Drouin - <a href="https://www.instagram.com/evedrouinv/" rel="nofollow">@evedrouinv</a>David Frenette - <a href="https://www.instagram.com/davidfrephotos/" rel="nofollow">@davidfrephotos</a>Tacey Jungmann - <a href="https://www.instagram.com/snowberryphoto/" rel="nofollow">@snowberryphoto</a>Adam Housley - <a href="https://www.instagram.com/secondfloorapp/" rel="nofollow">@secondfloorapp</a>Dave Davis - <a href="https://www.instagram.com/dmdrealestatephotography/" rel="nofollow">@dmdrealestatephotography</a>Andrew Coleman - <a href="https://www.instagram.com/in1viewmedia/" rel="nofollow">@in1viewmedia</a>Brian Kelly - <a href="https://www.instagram.com/in1viewmedia/" rel="nofollow">@in1viewmedia</a>The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="https://app.redcircle.com/aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.

Ep. 19 - PMRE 2022 Action Item Spectacular!!!!

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Upmarket Podcast is thrilled to have a partnership with this year&#39;s Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this FINAL PMRE 2022 episode, Reed sits down with Arturo + Lauren Engel, the storybook couple of the Real Estate Photography and Video world.Reed has a lot of questions for Lauren, since she has been scaling her business at a breakneck pace. They chat about what has and hasn&#39;t been working during her scaling journey. Arturo + Lauren&#39;s mastery of social media is great fodder for the Social Media Sidebar! In the last half of the show, they chat about their presentation in Las Vegas as a part of PMRE on how video can help DOUBLE your business. Also, Arturo + Lauren bring BONUS action items to the table to end the last Road to PMRE episode with a bang!Follow Arturo + Lauren on <a href="https://www.instagram.com/arturo.and.lauren/" rel="nofollow">Instagram</a> and also get in on the Shifter <a href="https://www.instagram.com/shiftercom/" rel="nofollow">Community</a>! Also of course check out <a href="https://www.instagram.com/engel.studios/" rel="nofollow">Engel Studios</a>.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="https://app.redcircle.com/aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.

Ep. 18 - The Road to PMRE 2022 #4: Arturo + Lauren

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Add-on&#39;s are on Reed &amp; Mark&#39;s mind this week during the first-ever episode recorded in the brand-new Upmarket Studio! First, the guys chat about how the new studio space will enhance the services and offerings that Upmarket can offer with the podcast and through their core real estate media business. The second half of show is filled with discussion of the more traditional add-on services that Real Estate Media companies may want to offer. From aerials to floorplans to virtual twilights, they dip their toes into some of the controversies and pluses of offering these services. Then Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Producer Chelsea&#39;s re-branded IG page is <a href="https://www.instagram.com/feedingbeautiful/" rel="nofollow">@feedingbeautiful</a>.Check out the IG of <a href="https://www.instagram.com/in1viewmedia/" rel="nofollow">@in1viewmedia</a> to see some examples of their video content directed towards Realtors.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="https://app.redcircle.com/aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.

Ep. 17 - Add It On & Add It Up!

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Dealmaking is on Reed and Mark&#39;s minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space. The stakes are high, as this MegaDeal would supercharge the growth of the company and fortify finances heading into the slow season. In the second half of the show they talk about some other ways Real Estate Photographers can get higher value deals. First up is trying to secure brokerage-level contracts, where you can lock in whole offices who will always use your services. The guys also discuss plusses and minuses of subcontracting services for other real estate photographers or other types of companies. THEN, they talk about the ultimate BIG DEAL as they recount a recent experience of a larger real estate media company making an offer to BUY Upmarket Media. Did they accept the offer? They lay it all out for listeners before ending with their Action Items for this episode.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="https://app.redcircle.com/aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.

Ep. 16 - Big Deals. How Landing Larger Jobs Can Transform your Business

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SPECIAL PMRE DISCOUNT CODE!!! Listeners can use the code UPMARKET75 to save $75 on registration to this year&#39;s conference. Register or find out more about PMRE 2022 at <a href="https://www.pmreconference.com/" rel="nofollow">https://www.pmreconference.com</a>.Upmarket Podcast is thrilled to have a partnership with this year&#39;s Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sits down with Brian Berkowitz, the Shooting Spaces podcast legend and extraordinary commercial and retail photographer.Brian walks us through why scaling Real Estate Media companies might want to think about expanding their client bases to include commercial and retail clients.They also get into the details on Brian&#39;s upcoming workshop in Las Vegas as a part of PMRE. Brian lays out a ton of knowledge in the episode and it&#39;s truly an honor to have him on the podcast! Reed and Brian end the show by giving out their action items!!!!!Follow Brian on <a href="https://www.instagram.com/brianberko" rel="nofollow">Instagram</a> and listen to Shooting Spaces wherever you listen to podcasts!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="https://app.redcircle.com/aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.

Ep. 15 - The Road to PMRE 2022 #3: Brian Berkowitz

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Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode! The three of them chat about the logistics of handling vacations while keeping operations running smoothly and in general how sales and new client acquisition have been going. They also start a discussion on the possibility of hiring a salesperson to go out and do the sales work that Reed and Mark have been slacking on doing. In the social media sidebar, Reed offers up an Instagram life-hack that quickly goes off the rails. In the second half of the show, the group debates buying an FPV drone and offering a new video product. Then the three talk about about where they are personally with the business and what they want in the future, before laying out their Action Items.Soak up the food and Italy vibes on Chelsea&#39;s Instagram <a href="instagram.com/feedingbeautiful" rel="nofollow">@feedingbeautiful</a>.Try out Openphone and get $20 in credit using this link: <a href="https://openph.one/referral/hTpGaEl" rel="nofollow">https://openph.one/referral/hTpGaEl</a>The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code &#34;Upmarket&#34; at <a href="https://app.redcircle.com/aryeo.com" rel="nofollow">aryeo.com</a> to get 15 free bonus listings with any new account.

Ep. 14 - How's Business? A Quarterly Check-In with Upmarket Media.

Take a journey with Upmarket Media as we scale our Real Estate Media business. Episode by episode, we detail our ongoing process of merging two single-shooter businesses into a scaling operation that is continually expanding its client base and operating area. In addition to focusing on the nuts-and-bolts of building our business, some time is spent chatting with other entrepreneurs in the Real Estate and Real Estate Media spaces. We are excited to learn and share our experiences with the Real Estate Media community!