Ep. 22 - SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.

1h 46m | Dec 20, 2022

It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket Media is thinking and feeling heading into to 2023. This episode is long, but hopefully worth it and maybe can inspire others to do their own SWOT as we believe it is a great way to focus and analyze how your business is doing.

Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document:

Don't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at and our course How to Grow and Scale Your Real Estate Media Business at Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at to get 15 free bonus listings with any new account.

Upmarket is also sponsored by, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platformThey are giving upmarket listeners $25 in credit when they sign up at

Upmarket: The Business of Real Estate Photography & Media