Ep. 30 - Doubling Down. Going All-In On Your Business & Marketing.

56m | Apr 11, 2023

This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don't just talk about Chelsea's recent culinary adventures in Paris, they actually cover Real Estate Media as well! First, they delve into a recent Inman article titled "7 Power-Moves Top Agents are Making Right Now." (Shout-out to Tacey Youngmann of Snowberry Lane Photography in WA for summarizing the article and posting it in the FB groups!) Even though the article geared for RE Agents, there is a ton of good and relevant stuff to go over for Real Estate Media folk. Basically, be smart, but Double-Down on what you're doing. That's the "Power-Move" that can position you strongly for the boom times. In the second half of the show, they talk about all the ways Upmarket Media is doubling-down on their marketing. The episode ends with a couple Action Items that listeners can use to help grow their own Real Estate Media Businesses!

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at to get 15 free bonus listings with any new account.

Upmarket is also sponsored by, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Upmarket: The Business of Real Estate Photography & Media