Ep. 32 - Zillow Gone Wild!

1h 9m | May 9, 2023

After a heated back-and-forth in the Real Estate Media Facebook Group between a Zillow exec and some REP business owners (Reed included,) Upmarket thought it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services. A representative from Zillow was invited to be on the show, and after enthusiastically agreeing to do it, eventually ended up pulling the plug on the appearance. The Pod waits for no Zillow rep, so Reed and Mark talk all things Zillow amongst themselves in this episode. Topics covered: Why REP's do not, ahem, like Zillow. How Zillow values REP's. The true motives behind Zillow launching ShowingTime+. Why RE agents do not, ahem, like Zillow. Under what circumstances Upmarket Media would offer Zillow 3D to their clients. Mark's accent. What Zillow can do solve their big problem of having MLS's downscale photos before syndication. AND MORE. Don't miss the flaming-hot takes raining down from this episode!!!!!

The guys end it with two more Action Items that listeners can use to help grow their Real Estate Media Businesses.

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at to get 15 free bonus listings with any new account.

Upmarket is also sponsored by, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Upmarket: The Business of Real Estate Photography & Media