Ep. 35 - The Struggle is Real. Checking in with Upmarket Media.

1h 6m | Jul 11, 2023

After an unusually long delay between episodes, Reed, Mark and Chelsea are back! They get into the business landscape that we're all feeling in the Real Estate Media world... fewer listings means fewer jobs (and less money)! They break down the effect current market conditions have had on Upmarket Media and how they are coping with the new normal. Other things are on their minds too... staffing, marketing, meeting payroll and their overall mental health as they navigate the realities of Real Estate Media in 2023. It's gets a little dark, but it's all good. Also, the age old question of whether Reed should try mushrooms is broached!

And, of course, they end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses.

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

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Upmarket: The Business of Real Estate Photography & Media