Ep. 24 - It's Not All Wine & Roses. Scaling is Hard.

1h 11m | Jan 17, 2023

On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business. After Reed's presentation at PMRE 2022 in Las Vegas, Brianne pulled Reed aside and took issue with a few of his assertions from the talk, so he invited her on the podcast to talk through some of her thoughts. Brianne chats about the hardest parts of managing her team of 15 and the high volume of shoots they do on a day-to-day basis. Mo' Shoots = Mo' Problems, basically. They also get into how Zoon has expanded into nearby markets and what it takes to manage that from afar. Reed and Brianne end the show with their Action Items!

Follow Zoon Media on Instagram and also throw a follow to all your buddies at Upmarket Pod!

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at During the pre-launch phase, get 35% off our course on How to Grow and Scale Your Real Estate Media Business by using the code PRE35 at Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at to get 15 free bonus listings with any new account.

Upmarket is also sponsored by, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platformThey are giving upmarket listeners $25 in credit when they sign up at

Upmarket: The Business of Real Estate Photography & Media