This week marks the Official Launch of our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com!!!! Use code "Launch35" to get 35% off through April 2nd! Reed and Mark chat about the course a bit this episode, but the bulk of time is spent talking BUSINESS. Specifically, how with Chelsea on vacation for 2 weeks, the guys are feeling thrust back into the pre-merger, pre-scaled version of their companies. It is not fun. Especially as it has now been 4 straight months of record-low listings in Ventura County and the business is feeling it. But don't despair! Hope is on the horizon. The guys shed more light on the big brokerage deals they're finalizing, and the surprising new avenues these deals are opening up for expanding Upmarket Media. As always, the episode ends with a couple Action Items that listeners can use to help grow their own Real Estate Media Businesses!

Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media. Anthony and Kamika talk about how they have diversified their Real Estate industry offerings to include home staging and even house cleaning to their menu of options. They also share the ups and downs of life as business, as well as romantic partners. It was so fun to talk with this engaging, inspiring couple and get a ton of actionable advice for Upmarket listeners. Speaking of action, everyone throws down an action to end this fun episode on a high note!

Follow Anthony and Kamika on IG at @colabmediaco.

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

"We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins Reed for a super fun and (sometimes off the rails) chat about the current state of the overall real estate market (will any of us ever work again????) Ignacio tells us not to fret, that all the smartest REALTORS will be doubling down on their marketing during lean times. With beers flowing, HOt tAEkS abound in the second half of the show when Reed asks Ignacio questions crowdsourced from the private REP Facebook groups. They cover a lot of ground and make some BOLD STATEMENTS. This unfiltered episode finally ends with a couple of earnest Action Items from the guys.

Follow Ignacio on IG at @ignacio_anzaldo.

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode. Spoilers ahead if you haven't listened to Ep 16 (go back and do it now!)... In this follow-up, Reed and Mark dish on the the (somewhat) mini version of the the big retail job they were up for last fall that they just landed. Turns out it the perfect timing to help alleviate the (extremely) slow season blues Upmarket has been having the last few months. Then in the second half of the show, they guys update on their (suddenly fruitful) attempts to land some brokerage deals. As always, they (with producer Chelsea chiming in) end the show with their action items!

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business. After Reed's presentation at PMRE 2022 in Las Vegas, Brianne pulled Reed aside and took issue with a few of his assertions from the talk, so he invited her on the podcast to talk through some of her thoughts. Brianne chats about the hardest parts of managing her team of 15 and the high volume of shoots they do on a day-to-day basis. Mo' Shoots = Mo' Problems, basically. They also get into how Zoon has expanded into nearby markets and what it takes to manage that from afar. Reed and Brianne end the show with their Action Items!

Follow Zoon Media on Instagram and also throw a follow to all your buddies at Upmarket Pod!

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar. During the pre-launch phase, get 35% off our course on How to Grow and Scale Your Real Estate Media Business by using the code PRE35 at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket

All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023. The gang talk about all the new services, products and prices that Upmarket Media will be rolling out to their clients in the first part of 2023. They strategize about timing, the best ways to get the word out and try to finalize exactly what in the heck they'll actually be rolling out. In the second half of the show they respond to a listener who writes in with a contrarian Hot Take about where the Real Estate Media industry is headed if and when there is a large downturn in the broader real estate market. They end the show with the inaugural action items of 2023!

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket

It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket Media is thinking and feeling heading into to 2023. This episode is long, but hopefully worth it and maybe can inspire others to do their own SWOT as we believe it is a great way to focus and analyze how your business is doing.

Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJj

Don't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket

Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business. After a few minutes of shameless self-promotion, the guys move into talking about what REP business owners should think about as they navigate the start of the slow season. They touch on everything from finishing up long-term projects (like the perpetually put-off employee handbook) to developing new products to setting prices and to assessing costs for the new year. They end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar. During the pre-launch phase, get 35% off our course on How to Grow and Scale Your Real Estate Media Business by using the code PRE35 at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free)

Upmarket is additionally sponsored by Pixlmob.com. Pixlmob is an online marketplace of Real Estate photo editors where real estate photographers can browse verified editor profiles, order photo edits, and process payments - all in the same platform. They are giving upmarket listeners $25 in credit when they sign up at pixlmob.com/upmarket

After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients. Reed, Mark and Chelsea go blow-by-blow to walk the audience through a few of those "disasterous" shoots and then come up with some theories on why suddenly they're seeing increased issues with clients (Hint: it has to do with changing real estate market conditions!) This leads to a broader conversation on how to deal with ornery clients and what changes companies might think about making to nip these complaints in the bud. Which, leads to even more soul-searching and a dialogue about possibly changing the whole shooting style and process for Upmarket Media.

Then the three of them end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Producer Chelsea's IG page is @feedingbeautiful and check our her wine shots at @pointdechene. Follow the pod at @upmarketpod.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios Southpoint (Chelsea's hotel room) and share their wisdom. The Dynamite 17 are:

Brandon Cooper - @pmreconference

Cheyenne Crawford - @cheyennecrawford.photo

Jordan Powers - @jrdnpwrs

Anthony Taing - @colabmediaco

Kamika Bruland - @colabmediaco

Matt Michalski - @aryeohq

Bethany Deidrich - @highland_visual

Matty Fisher - @pixlmob

Moses Nickerson - @pixlmob

Eve Drouin - @evedrouinv

David Frenette - @davidfrephotos

Tacey Jungmann - @snowberryphoto

Adam Housley - @secondfloorapp

Dave Davis - @dmdrealestatephotography

Andrew Coleman - @in1viewmedia

Brian Kelly - @in1viewmedia

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this FINAL PMRE 2022 episode, Reed sits down with Arturo + Lauren Engel, the storybook couple of the Real Estate Photography and Video world.

Reed has a lot of questions for Lauren, since she has been scaling her business at a breakneck pace. They chat about what has and hasn't been working during her scaling journey. Arturo + Lauren's mastery of social media is great fodder for the Social Media Sidebar! In the last half of the show, they chat about their presentation in Las Vegas as a part of PMRE on how video can help DOUBLE your business. Also, Arturo + Lauren bring BONUS action items to the table to end the last Road to PMRE episode with a bang!

Follow Arturo + Lauren on Instagram and also get in on the Shifter Community! Also of course check out Engel Studios.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio! First, the guys chat about how the new studio space will enhance the services and offerings that Upmarket can offer with the podcast and through their core real estate media business. The second half of show is filled with discussion of the more traditional add-on services that Real Estate Media companies may want to offer. From aerials to floorplans to virtual twilights, they dip their toes into some of the controversies and pluses of offering these services. Then Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Producer Chelsea's re-branded IG page is @feedingbeautiful.

Check out the IG of @in1viewmedia to see some examples of their video content directed towards Realtors.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space. The stakes are high, as this MegaDeal would supercharge the growth of the company and fortify finances heading into the slow season. In the second half of the show they talk about some other ways Real Estate Photographers can get higher value deals. First up is trying to secure brokerage-level contracts, where you can lock in whole offices who will always use your services. The guys also discuss plusses and minuses of subcontracting services for other real estate photographers or other types of companies. THEN, they talk about the ultimate BIG DEAL as they recount a recent experience of a larger real estate media company making an offer to BUY Upmarket Media. Did they accept the offer? They lay it all out for listeners before ending with their Action Items for this episode.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

SPECIAL PMRE DISCOUNT CODE!!! Listeners can use the code UPMARKET75 to save $75 on registration to this year's conference. Register or find out more about PMRE 2022 at https://www.pmreconference.com.

Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sits down with Brian Berkowitz, the Shooting Spaces podcast legend and extraordinary commercial and retail photographer.

Brian walks us through why scaling Real Estate Media companies might want to think about expanding their client bases to include commercial and retail clients.They also get into the details on Brian's upcoming workshop in Las Vegas as a part of PMRE. Brian lays out a ton of knowledge in the episode and it's truly an honor to have him on the podcast! Reed and Brian end the show by giving out their action items!!!!!

Follow Brian on Instagram and listen to Shooting Spaces wherever you listen to podcasts!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode! The three of them chat about the logistics of handling vacations while keeping operations running smoothly and in general how sales and new client acquisition have been going. They also start a discussion on the possibility of hiring a salesperson to go out and do the sales work that Reed and Mark have been slacking on doing. In the social media sidebar, Reed offers up an Instagram life-hack that quickly goes off the rails. In the second half of the show, the group debates buying an FPV drone and offering a new video product. Then the three talk about about where they are personally with the business and what they want in the future, before laying out their Action Items.

Soak up the food and Italy vibes on Chelsea's Instagram @feedingbeautiful.

Try out Openphone and get $20 in credit using this link: https://openph.one/referral/hTpGaEl

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor. Reed and Jeff sit down for a wide-ranging conversation about the basics of scaling a business. In the first half of the show, they chat about some nuts-and-bolts info about scaling, but really delve into how answering the BIG WHY is the key to transforming your business. Jeff also lays out the triangle theory of marketing and stresses the importance of continual marketing marketing marketing. Don't miss the Social Media Sidebar where Reed throws serious shade at Jeff's "website." The second half of the show gets into mindset and goals. Reed and Jeff have a sometimes emotional conversation about Upmarket's journey and what traits entrepreneurs need to have in order to start scaling their businesses successfully. Jeff also talks about why diversifying your client base is potentially a smart move for REP businesses. They end the show by giving out their action items!!

If you must, check out @jeffalkazianasleep and his time portal website, Alkazian.com.

Also, follow the Upmarket Podcast on your 2 favorite(?) social media platforms, Instagram and Facebook!!!!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sets aside his blatant conflict-of-interest and ends up having a blockbuster information-packed talk with Branick Weix, the CEO of Aryeo (and Upmarket Podcast Presenting Sponsor.)

Branick is one of the most thoughtful people in the RE Media ecosystem and it shows in the this podcast. In addition to previewing his "State of the Industry" presentation at PMRE, he drops insight after insight, and gives us a bunch of fascinating stats and nuggets. Branick is also really good-natured and puts up with Reed giving him a hard time for the whole episode. :) Reed and Branick end the show by giving out their action items!!!!!

Register or find out more about PMRE 2022 at https://www.pmreconference.com.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 (or 17.5!?!?!?!) free bonus listings with any new account.

Employees are the backbone of any business looking to scale. In this episode Reed and Mark detail how Upmarket Media has gone about building their team and detail the different experiences of hiring through their network vs. casting a wide net with public job postings. They also chat about how to manage employees once you find them, focusing on how to make your employees feel like they're in an environment where they can grow and stress how important it is for your staff to feel valued and appreciated. Then Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Enrich your life and follow Chelsea, Upmarket's resident influencer, on IG @chelsfroehlich.

Try Gusto for your next payroll using the referral link https://gusto.com/r/reed542 and get a $100 Visa Gift Card. We love Gusto!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Having the right prices for your services is one of the key elements for success in any business. In this episode, Reed and Mark go through how they've set their prices at Upmarket Media. Along the way they give their take on the classic conundrum of whether to use a price-per-photo or square footage-based model for photography. They also talk about the importance of knowing your cost of doing business and what your competitors are charging. In the second half of the show, Producer Chelsea drops in as the guys talk about strategies for pricing packages and add-on services as well as how you can really tell when your prices are too low. Then, Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow Upmarket Podcast on Instagram and Facebook!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

It's all about efficiency on this Upmarket Pod! In the first half of the show Reed and Mark detail the changes and strategies that Upmarket Media have implemented to cut down on time spent at properties while not sacrificing (too much) quality. Then, the guys break some "huge" podcast news in the Social Media Sidebar. The last half of the show is devoted to workflows on the admin side of things, with a bit of focus on how Upmarket's current system of invoicing is hurting the business. Producer/admin Chelsea drops in to add context to the changes being made to increase efficiency. Reed and Mark end the show with their Actions Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow Upmarket Podcast on Instagram and Facebook!

Try Gusto for your next payroll using the referral link https://gusto.com/r/reed542 and get a $100 Visa Gift Card. We love Gusto!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.