SHOW / EPISODE

#36 PROGRAM OWNERS: Before Your Cheer Gym Starts Fundraising

Episode 36
8m | Oct 29, 2026

Before your cheer gym holds a raffle, seeks sponsorship or collects fundraising money, one question needs to be answered: who is actually responsible for it?

In this episode, I’m talking directly to gym and program owners about fundraising through the cheer business versus working alongside an independently governed committee.

I share some of the things I wish I had understood when I first opened an all-star program, including why owners need to investigate tax, legal and reporting obligations before fundraising begins.

We’ll also look at how a committee and cheer business can work side by side, which responsibilities still belong to the gym and why the owner’s role should be to support the process—not quietly take on another full-time job.

This is general food for thought based on my own experience, not legal, tax or financial advice. A committee is not automatically a separate legal entity, and grants, sponsorship benefits and tax deductions should never be assumed. Always obtain advice relevant to your location and structure.

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Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author
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