#15 PROGRAM OWNERS: Starting Your Own Cheer Program | Tips, Checklist & Real Talk from a 20-Year Coach

Thinking of starting a cheer program or gym? Alison Satton shares her 20+ years of cheerleading experience with practical tips for launching your program successfully. From budgeting and facilities to program structure and mentorship, get the real talk you need to plan, grow, and thrive in cheer.

Welcome to Cheer Chapters—where cheerleading led me to author life.

I’m Allison: two decades on the mats, delivering real stories, coaching tools & zero fluff. From sweat and stunts to late-night choreography and the unplanned self-publishing path—this channel is for parents cheering, coaches grinding, and program owners building something authentic.

I’m a mum with dyslexia, ADHD, and enough side quests in my videos to keep things interesting—expect detours, laughs, real struggles & growth.

If you want straight-talk on coaching cheer, how to support young athletes, how to run a gym without losing your mind (trust me—I learned the hard way), or hear what inspired me to write a book—you’ll feel right at home here. I dive into the messy behind-the-scenes, the wins & fails, interviews, and sneak-peeks into my writing—all with humour, honesty, and heart.

New episodes drop regularly. Subscribe, tap the bell, and join our cheer family—because in cheerleading, every chapter counts.

📚 FIND THE BOOKS

Author Exclusive Shop

https://thecheerleaderbookclub.com/shop/

Buy on Amazon

https://mybook.to/tcbcstore

🤸 FREE DOWNLOAD

The Cheer Brilliance Blueprint

Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one.

👉 https://thecheerleaderbookclub.com/#freedownload

🔗 TOOLS & RESOURCES I USE

Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend.

📚 Books & Author Tools

• ISBNs (AU) – Thorpe & Bowles

https://www.myidentifiers.com.au/

• Findaway Voices (Audiobooks)

https://www.voicesbyinaudio.com/

• BookVault (Print-on-Demand)

https://bookvault.app/join-the-team/

• ALLi – Alliance of Independent Authors

https://www.allianceindependentauthors.org/members/join?affid=20523

• Free ISBN Barcode Generator

https://kindlepreneur.com/isbn-bar-code-generator/

• IngramSpark (Global Distribution)

https://www.ingramspark.com/

• Publisher Rocket (Keyword Research)

https://cheerchapters--rocket.thrivecart.com/publisher-rocket/

• Amazon KDP

https://kdp.amazon.com/

• BookLinker (Universal Amazon Links)

https://booklinker.com/

🎧 Podcasting

• RedCircle (Podcast Hosting & Distribution)

https://app.redcircle.com/sign-up

💼 Business & Websites

• Hostinger + WordPress

https://hostinger.com?REFERRALCODE=GL4THECHEXI1

• Namecheap (Domains & Email)

https://www.namecheap.com/

• Fiverr (Freelancers & Creatives)

https://www.fiverr.com/

• Canva (Design & Graphics)

https://www.canva.com/

• QuickBooks (Accounting)

https://quickbooks.intuit.com/

📱 Social Media & Content Tools

• Buffer (Scheduling)

https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b

• Opus Clip (Short-Form Video Clips)

https://www.opus.pro/?via=760090

🌐 CONNECT & FOLLOW

• Website – The Cheerleader Book Club

https://www.thecheerleaderbookclub.com

• Instagram

https://www.instagram.com/thecheerleaderbookclub

• TikTok

https://www.tiktok.com/@thecheerleaderbookclub

• Facebook

https://www.facebook.com/thecheerleaderbookclub

• Contact

https://thecheerleaderbookclub.com/contact/

⚠️ DISCLAIMER

This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.