#20 PROGRAM OWNERS: Branding Your Cheer Program: Your Identity, Your Vibe, Your Stand-Out Factor
Branding your cheer program doesn’t have to feel like you’re throwing your business identity into the Portion of the Wind. In this episode, I’m breaking down how to build a clear, consistent, and totally YOU brand — without the overwhelm.
We’re talking:
• How to define your audience
• What makes your program unique
• Themes, colours, logos & more
• Tone of voice that actually fits
• Social media that WORKS
• Partnering with local schools & businesses
• Consistency across your whole online presence
Whether you’re running a full-time gym, a schools program, or a small rec program — this one’s for you.
Welcome to Cheer Chapters—where cheerleading led me to author life.
I’m Allison: two decades on the mats, delivering real stories, coaching tools & zero fluff. From sweat and stunts to late-night choreography and the unplanned self-publishing path—this channel is for parents cheering, coaches grinding, and program owners building something authentic.
I’m a mum with dyslexia, ADHD, and enough side quests in my videos to keep things interesting—expect detours, laughs, real struggles & growth.
If you want straight-talk on coaching cheer, how to support young athletes, how to run a gym without losing your mind (trust me—I learned the hard way), or hear what inspired me to write a book—you’ll feel right at home here. I dive into the messy behind-the-scenes, the wins & fails, interviews, and sneak-peeks into my writing—all with humour, honesty, and heart.
New episodes drop regularly. Subscribe, tap the bell, and join our cheer family—because in cheerleading, every chapter counts.
📚 FIND THE BOOKS
Author Exclusive Shop
https://thecheerleaderbookclub.com/shop/
Buy on Amazon
🤸 FREE DOWNLOAD
The Cheer Brilliance Blueprint
Map out a positive, confident cheerleading journey at home — because a happy cheerleader is a powerful one.
👉 https://thecheerleaderbookclub.com/#freedownload
🔗 TOOLS & RESOURCES I USE
Some of the links below are affiliate links. They may earn me a small commission at no extra cost to you and help support the podcast and books. I only share tools I genuinely use or recommend.
📚 Books & Author Tools
• ISBNs (AU) – Thorpe & Bowles
https://www.myidentifiers.com.au/
• Findaway Voices (Audiobooks)
https://www.voicesbyinaudio.com/
• BookVault (Print-on-Demand)
https://bookvault.app/join-the-team/
• ALLi – Alliance of Independent Authors
https://www.allianceindependentauthors.org/members/join?affid=20523
• Free ISBN Barcode Generator
https://kindlepreneur.com/isbn-bar-code-generator/
• IngramSpark (Global Distribution)
• Publisher Rocket (Keyword Research)
https://cheerchapters--rocket.thrivecart.com/publisher-rocket/
• Amazon KDP
• BookLinker (Universal Amazon Links)
🎧 Podcasting
• RedCircle (Podcast Hosting & Distribution)
https://app.redcircle.com/sign-up
💼 Business & Websites
• Hostinger + WordPress
https://hostinger.com?REFERRALCODE=GL4THECHEXI1
• Namecheap (Domains & Email)
• Fiverr (Freelancers & Creatives)
• Canva (Design & Graphics)
• QuickBooks (Accounting)
https://quickbooks.intuit.com/
📱 Social Media & Content Tools
• Buffer (Scheduling)
https://buffer.com/join/66c386f3a7c32ef283f3be733cb8623df06b16fe81ceada6911ac8b57829ed3b
• Opus Clip (Short-Form Video Clips)
https://www.opus.pro/?via=760090
🌐 CONNECT & FOLLOW
• Website – The Cheerleader Book Club
https://www.thecheerleaderbookclub.com
https://www.instagram.com/thecheerleaderbookclub
• TikTok
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https://www.facebook.com/thecheerleaderbookclub
• Contact
https://thecheerleaderbookclub.com/contact/
⚠️ DISCLAIMER
This podcast is for informational and entertainment purposes only and does not constitute professional advice. Please seek appropriate qualifications or professional guidance for coaching, training, business, or financial decisions.
