Coming to America & The Market Research Trip

Are you leading from an ivory tower or the front lines? Lady Ray audits Prince Akeem’s Market Research Trip to show why the C-suite needs to spend time in the "Bensonhurst" of their industry. We discuss the "Immersion Strategy" and why you can’t disrupt a market you don't actually understand. Learn why the most valuable data isn't in a report—it’s on the ground floor.