Plant Stress and Sustainable Tissue Culture Approaches

18m | Jun 3, 2024

Grassroots Marketing speaks with Kevin Brooks, CEO of Conception Nurseries who discussed the importance of quality and consistency in the cannabis industry, highlighting Conception's proprietary true clone technology, which guarantees genetically identical plants with consistent quality.

He also emphasized the benefits of tissue culture in addressing plant stress, reducing environmental impact, and ensuring compliance with good manufacturing practices.

Kevin discussed the company's services, including providing true clones, cold storage banking, and satellite lab services. They also touched upon the company's expansion and the growing demand for their services.

We conclude with an emphasis on risk reduction, revenue increase, sustainability, and the intricacies of the sterile tissue culture process.

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