Podcasting in 2026: What Actually Works (From a Network Leader)

Is podcasting still worth it in 2026? According to the head of podcasting for the Southwestern family of companies, the answer is yes—but only if you focus on the fundamentals.

In this episode, we dive into what it takes to build and grow a successful podcast network, covering everything from launching niche shows to adapting to the latest industry trends. Learn why audio continues to dominate despite the rise of video, how podcast analytics are evolving, and why consistency is the biggest predictor of long-term success.

You'll also hear practical advice for aspiring podcasters, including how to discover your show's purpose, avoid common launch mistakes, create a sustainable content strategy, and maximize the value of your existing episodes.

In this episode, you'll learn:

• Why audio is still the foundation of successful podcasts
• The strategy behind managing multiple niche podcast brands
• How podcast analytics and monetization are changing
• The biggest mistakes new podcasters make
• Why consistency beats perfection every time
• How to repurpose and refresh old episodes for new audiences
• Tips for building a podcast that lasts for years—not just months

Whether you're launching your first podcast, growing an existing show, or looking for insider insights on where the industry is headed, this conversation is packed with actionable advice from someone who's built podcasts across multiple industries.