3. Selling Me Arse (Off)

Hello, everyone. So as you know, I'm going straight into it. So as you know, I've been selling my ass off off and and yes, so we have three new people coming on, as in clients, right? So I'll go through them now. And yes, I'll just go through them and tell you what I know about each of them. So we'll start with the smallest, which is, I think I told you briefly about this. A woman called Nancy Harris. She's a lovely woman out of Chicago. Excuse me. And what we're going to be doing for her, she's going to be doing fortnightly episodes, right? But she, she has a personal attachment to her editor, her video and audio editor. She's doing video. And so what we'll be doing is we will be starting with a branding project, which I might take care of myself, to be fair, because I do enjoy a bit of branding if I've got time. We'll see. So, yes, it's going to start with a branding project, which within that project, we are going to build up all the resources we need in order to do, you know, your lower thirds, your intro cards, your end cards, and then all your social media stuff, your medium form, your thumbnail, layouts, you know, the entire pack. In fact, we should standardise that as a pack that we do for all launches and for all, you know, that type of stuff. We need to have that standardised pack. I need this, I need this, this, this, we have a list of stuff to go through. You know what I mean? So I'll do that while I do it, actually. That'd be fun. Anyway, so after that, of everything we need for production, right? And her production is really nice. Her recording is really nice. She goes to a studio and stuff. And so, and so then we're going to deliver those templatates and what have you, or the assets, rather, to her editor. And her editor is going to do the video and he's going to do the audio. That's for the long forms, right? They're not that long either. But then what we're going to do, where we come in, is that gets delivered to us. And then we do the curation of the short and medium form content. Then we do the creation of that short and medium form content. We then also handle all of the publishing of that. And don't know whether it includes social media, can't remember, but I'll have a look as in social media scheduling. and all of the publishing and stuff. And then obviously a strategy call once a month. So that's what we're doing for that. which should be good. Now, I'm not going to assign specific engineers for these things at the moment because I want to have a call. Well, no, I want to say have a conversation in the production meeting tomorrow about about the work for each of you because I know Liam's has gone down. I think Dan's has gone down a little bit I want to have a look at potentially some shuffling, especially with these new ones in. So we want to we want to even that up a little bit, you know? Because Liam, I know you've lost quite a bit on your plate. So we want to make that right for everyone, you know. So, yes, that's Nancy. The show will be called Lead Against the Grain, and it is about leadership against the grain, right? So it's like how people are good. et cet. You know what I mean? So that's that. Lead against the grain. Nancy. Nancy Harris, look her up. She's, she's big in the kind of DEI space and stuff like that. So she's a fantastic person with a fantastic things to say So, yes, that's that one. And then next is Kareen. So Ken's an interesting one. She and these are all signed on now. They're paid up. They're ready to go. So Kareen knew people won't know her Nika knows her, Sean knowsza. She's fantastic. I think I, yeah, I talked about it before. So what we're doing for that is she's doing, I did say about this. She's doing about 50 different coaching calls the next however long few months. And we're going to take those and we're going to potentially create loads of medium form and some short form and stuff like that and not necessarily a long form. I haven't quoted for long form. So we're going to do curation and creation for that as well. It's actually the same as Nancy's. And so tomorrow, Thursday, yeah, so tomorrow, Thursday, the 11th. I've got Jake on that at the moment, but again, I don't want to assign an engineer for that. So it may be you, Jake, for that. It may be someone else, but we'll, we'll find out, you know? But that one's going to be interesting. It's a lot of curation and creation of that stuff. And so we've got all the branding stuff from her. And so we're getting another call then to talk strategy, to talk what we're doing, and to basically kick it off. So that's tomorrow. I keep saying tomorrow, that's Thursday, which could be today when you're listening to this. So we'll talk in the production meeting and then we'll invite whoever needs to be invited to that. But that's a cool one. That's good. She's in for the long term as well. That's lovely. She's actually paid up for six months, which is just fantastic. I love when that happens. So that's nice. And then the third, which is also signed on, I just signed it off now, just got off the call, is, I think we talked about this. Oh, H sorry, Karene's title is going to be, it's brilliant. It's going to be all up in your business. And it's business coaching. Right. So moving away from business and stuff like that, leadership and what have you, we have Norma flood and so normal flood.com, I believe, and she is doing a podcast that's it's kind of gut healthesque nutrition and gut health, but it's designed to be there so that it can reach either a younger audience or the parents of a younger audience. You know what I mean? So this information can be dissem disseminated out to the youth because they don't give a shit about it. And it's all about treating the symptoms or how to make your skin look vibrant as opposed to, you know, using creams and new with Boswellocks. Boswocks. So, yeah, anyway, Sarahide R. Yeah, so it's all about getting that to the youth because they don't give a shit. And they should. You know, so it's like that. And Norm was fantastic. And she's the one that was with that ridiculous production company, which she showed me the me the production they did. They've done the first, this is important. They've done the first three episodes, the production of them. And do you remember how podcasts were about 10 years ago? Yeah, that's what it is. And so as an example, each episode title says, E one, first of all, what are you doing? And then the all of the show notes start with, in this episode, do you remember that 10 years ago? And then the thumbnails are terrible. The long form has has baked in captions, like Opus clip captions throughout the entire episode. The mics sound terrible. There's no room taken out. There's no compression used. Like it's it's just bad. It's just bad, man. And so. It's sad to see. And so what we're going to do with that is we will start with production., but kind of alongside that we're going to build up her branding, audio and visual. And we're going to do that simultaneously with improving what we can with what's already produced. So they were they obviously won't give us any working files or raw files, right? And we don't want to do them all again. So we're going to do a, what can we do that's valuable with what we have? So we have the master videos and the master audios, you see. And so, what we can do there is, for example, their intro is a bit bald. And so it may be the case that we can that we can like still use the music, but then change all of the visuals and create a new intro there, you know, intro animations and what have you. And then it might, it might still work. If we do it using the master. Do you know what I mean? And we're not going to be able to say the captions out, obviously. And then we can, we can make the audio better, but we'd have to do it over the entire thing and not. and not per speaker. But I think, again, we can improve it greatly. And then, again, with the video, there's minimal improvements that we can do, but we probably can do improvements there. You know what I mean? So, yeah. So we're going to do that. We're going to see what improvements we can do for those three. So that they so that they're significantly better. Now, what we can do is thumbnail, we can do a new thumbnail, copy, we can do a new copy, titles, we can do new titles. So we are going to be doing a bunch of stuff on them, but we're going to be doing that. And while we build up the visual branding and the audio branding, which again, I want to put into a system, we need this, this, this, and this, you know, that type of thing. So, oh, we've just got a lovely Discovery call booked for September the 11th. Oh, that's tomorrow. Oh, God, when tomorrow? There we are. Well, so far, September the 10th's been a fantastic day. I think September 11th. Nothing bad happens on September 11th, does it? No. No, it's going to be great. So, sorry, Americans. Tasteless. Tasteless. So I don't mean it.. What was I saying? What was I saying? I think I'm going to enjoy that Discovery call. She's a stenographer. which is such an interesting profession. And she's like 50% stenographer, 50% life coach. How strange is that? But it's interesting. Stenographer, I'm sure you know what it is, but there's people that write in a court, what people are saying and they use that funny keyboard. Anyway. Oh, a bit of an interesting thing. It's not an interesting at all. I don't even know why I'm starting this sentence should really stop. But the other night I couldn't sleep. And so I memorised all 197 country flags of the world. So that's done. I already knew like 100 of them just from travelling. And so it was only like a 100 to learn, but it was like hour, an hour, maybe something like that, and just mnemonics all the way, you know what I mean? It's like, for example, Angola, the flag for Angola has a has like a machete on it and there's like a little kind of ball near it. and it looks like a leg and a foot kicking a ball. So it's like a foot kicking a ball, goal and goola. So I just basically did that for every single flag and now I know them all. It's great. Anyway, um the same. Yes, so production, we're going to improve that. whilst also on board and starting and all that, we're going to do all all the, that was it. We're going to do all the branding whilst we do all that improvement. So I think that might sound like a Dan job. A chicken Dan job. Do you have chicken dack? I've never had one. Yeah, so we'll do that. We'll decanter all of these for different engineers. But yeah, so that's that. And that's called, it's another good name that I can't remember. Go with your gut. Good name. Good name. But yeah, adding in some nutrition, that's cool.. And then there's another one that tomorrow, a Thursday, it could be a Thursday, you listen to this, I've got a go, no, go call, which is, we've had the Discovery call. We've had the proposal. She's fine with everything just needed to sleep on it. I've asked her if she's lying. She said no. And so tomorrow is our go no go- call on this other one. And that's the Adderondondax. I think I've learnt that. That's the Ad Adirandacks. Adirondacks. I think it's Ron. Adirondacks 1, which is is interesting and that would be a a weekly full service, you know, video curation. etcetera. So that's cool. But I'll have a go, no go on that tomorrow, so I'll know tomorrow if we've got that. But yeah, things are looking up in the sales space. Sorry, Liam. And yeah, that's about it. Let's not forget Brothers bad. You know, they're bad. You know it. Shamon. Wholewood's got to answer run now. I's he wants to get they're bad. They have recorded an episode, so let's get let's make sure that that's on the go. Nikar. And yes. Oh, there it is. It's just come through. Oh, it's just before my go no go. That's annoying. Never mind. Okay. Big day tomorrow. Yes. Yes. Oh, yeah, the other thing is, oh, yeah, this is the other thing. Did I talk you about this? Learning on boxed. You know, they went down to Fortnite as opposed to weekly. They would like a sponsor. And if we get them a sponsor, then then they're luckily to go back up to weekly at least. If we get them a couple of good sponsors, then they'll do video. You know what I mean? We've we've got scope there to add all we need to do is find sponsors. Now, we had a conversation. Me and Annalise, I love the name Annalise. It reminds me of The Cure, a letter to Elise. which is a very, very good song. And Blink-182 did a cover version of it live and that was also very, very good. Anyway, um Annalise, that was it. So we had a conversation about potential sponsors. I was like, right, let's open up some thoughts and some avenues so we can get some categories so that we can make some lists so that then we can go to people. Now, two things I'm thinking here. I have it all recorded. I'm going to GPT it so we can get those lists and so we can build those lists. We have a bunch of people to go out to. But what I really want to do is create, I want to systematise this, systemize, systematise, systemize, systematise. And, because this would be a very good thing to have in our ass pocket, you know. So I want a almost templated one sheet or a many sheet, you know, I've got a bit of a templated mini sheet that I made. But yeah, if we had that and we could, you know, fill it in and do all that type of stuff and then we could build up a, you know, a list of people to take it to. And then we had a way to to go and pitch and stuff like that. And that was just something that we did that would benefit us so greatly because suddenly a lack of funds is not a reason for people not to do podcasts. You know what I mean? So... So, yeah, I'm a big fan of setting that up. And what I'll do is in the in the No. Yeah, no, it doesn't matter where I put it. In the learning on Box Private channel, I'm going to put I'm going to put the list that GPT gives me from mine and anals conversation just so we've got it there. And tomorrow morning, sorry, Thursday morning, it might be Thursday when you listen to this, I have, I will slash will have done. I will do slash will have done. I will, I will have do, have done. Maybe. A one sheet slash many sheet for one of these shows that that we did a strategy erotic for. So I may have something there anyways, that we can fill in with L a box. If I can make that a system, then that'd be great. So that's good. As you know, this is just my thoughts. So yeah, I've got to do that and that's going to be very good. We can get that over the line. Because, I mean, we were talking about even past guests on the show, they're on like 200 episodes. Let's say 100 of them are from companies that are a great fit. That's 100 people to pitch. We need one. You know what I'm saying? So, so yeah. It's good. It's good. We can we then have a hand in writing our own destiny. It's not like air funding got pulled. Sorry. It's like, no, the funding is there. We're all good. Let's fucking grow. And I think if anyone's not in the resonate channel, I think it's it's interesting to know that their goal for their goal resonate, Ranchouerta, their goal is to get people to the ranch. And the first year we were with them, their goal was, was it 12? And we hit, what did we hit? 35 or something within the year or the nine months or however much it was. Anyway, so this year their goal was 50 people through the doors of the ranch. Now, each person is $10,000 of your United States dollars. So that is a revenue goal, solely from the podcast. People solely coming and saying and using the promo code from the podcast. So 50 people equals, I got that right. Five, yeah, it is right. 50 people is 50000,000 or half a million dollars in revenue coming from people using the code from the podcast, right? That's what they wanted in 2025. As of now, 10th of September, 55 people have used that code and paid them 10,000 of your United States dollars. That's over half a million dollars in revenue that we have created for them. This is on all of my fucking proposal presentations now. How mental is that? And so one thing that's happening there is. We're going to, Nika, you're going to be on this as well. And whoever else wants to come, but we're going to get in a call with all of the resonate people, all of the ranch people, which is always a fun call. There's too many people. And with the key thing being elevation going into January, because they're looking at the budget for next year and Big Boss Man is like, all right, we're done 50 100. Can we do a do I see 100? And so, yeah, basically, elevation is where it's at. So we need to elevate everything, which includes our fucking cost. So, yeah, elevation looks like let's get Barry out into the ranch, sitting outside, doing an in-person fucking interview with big names, at least a three camera setup. You know what I mean? All of that. So, and like, you're talking big, big production vibes, you know, you're talking like, like our MRE8 type of thing, you know, that type of stuff. Yeah, we're talking big production here. Maybe we'll significantly more medium forms. You know, maybe it's a different structure we adding things to the structure. We don't know yet, but it's going to be elevation and it's going to demand a higher cost from them. So that's that's our move because we need to be seeing some more of that fucking half a mil outside. So yes. That's resonate. We have a someone we did a strategy project with the abundance mindset, Jake, you know them. They, we're setting it up so that potentially in January, we're going to take over their production, which is good. So that'll be nice. And I feel like there's some more stuff, but there's just, if I keep selling my ass off off, as I'm doing now, it's just going to continue. This is just going to continue to grow. We're in a fucking growth phase, which for September is weird, but I'm fucking on one now, guys. I'm fucking on one. We're doing it. We're fucking doing it. So, yeah. That is our new stuff. Yeah. So um, Nika, you'll have a lot of questions, obviously. Kareen, we have a call with tomorrow. And then fucking Norma will have a call with Tuesday, the 16th. So you invited already to the Kareen one. I'll get you invited to the normal one. It was you other person. And then I'll get one set up with Nancy as well. So you can be on all of those. And I'll also fill out all of our, in fact, Nika, after you make some click-ups, some drives, I've already made the drive for go with your gut because you needed to upload something. The click-ups and the drives and can you do the slacks? Can you do the slacks or is it just me that can do the slacks? Let me know. Once you set them up, then I'll have a place to then put in that master. What did we call it? You know that master dock, the reference dock. That's it. Let's start using that fucking reference dock. You know't saying. Where did we, where did we leave off with that? Did we fill them in? We should. See, let's do that. Okay. Thanks for listening. Thanks for listening. I'm hitting my own personal sales goals for us at the moment, and they are fucking massive sales goals. And we're fucking doing it. So, right, good stuff. Thank you, everyone for doing what you're doing. Liam, I'm just seeing your, your workload to dwindle and I want to change that. So let's get that sorted. Dan, same. Jake, appreciate your work. You know what I mean? You've got a giant skill set and that's why that's why a lot of these things have gone to you because of your things with, you know, your animation and, and graphics and stuff like that. So it's, it's I love that skill set and that's why you've got these. And so that's why I want to have a look in the production meeting about, about what we do with all these rest, all the rest of these and see what we do. So we've got to figure all that out. But yes, appreciate you all. Let's fucking go.