Breaking into commercial roofing sounds intimidating until you realize everyday people are doing it right now. The Smarter Roofer Podcast gives aspiring and growing commercial contractors the insider knowledge, stories, and strategies to make that leap with confidence.

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Matt Raber challenges the belief... that some people just aren’t cut out for sales. In this practical breakdown, he explains why discomfort comes from lack of education—and how learning to handle objections with confidence changes everything. Follow us at <a href="https://smarterroofer.com/follow" rel="nofollow">https://smarterroofer.com/follow</a>00:00 Why people say they’re not cut out for sales00:22 Sales fear comes from lack of education01:30 Close in the direction of the objection02:45 Turning hesitation into forward movement

Closing in the direction of objections builds confidence

Don’t Get Weak (in Commercial Roofing Sales) w/Matt Raber GEMS Throwback #063

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Many contractors wear “busy” like a badge of honor, but... busy can hide serious problems. In this episode, Owen, Elias, and Mervin break down why profit—not volume—is the real scorecard, and how pricing, trust, and systems determine whether your business actually works for you. Follow us at <a href="https://smarterroofer.com/follow" rel="nofollow">https://smarterroofer.com/follow</a>00:00 Busy vs. profitable: the wrong question contractors ask03:25 Volume without systems and why it leads to burnout05:47 Pricing for value instead of racing to the bottom09:54 Trust, relationships, and selling the right solution

Busy distracts you from fixing what actually matters

Busy Doesn’t Mean Winning: Why Roofing Volume Can Kill Profit w/Owen Shrock, Elias Raber & Mervin Mullet #062

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Elias Raber breaks down one of the most overlooked problems in roofing sales: contractors who aren’t fully sold on what they’re offering. Using real jobsite examples, he explains why belief in your system determines whether you lead the sale or get pushed into someone else’s terms. Follow us at <a href="https://smarterroofer.com/follow" rel="nofollow">https://smarterroofer.com/follow</a>00:18 Why belief comes before selling00:23 The biggest missing piece in lost jobs01:36 Saying no and selling the right system02:07 You’re always selling or being sold

If you’re not sold to where you should be, you’re not going to sell effectively

If You’re Not Sold, You Can’t Sell w/Elias Raber GEMS Throwback #061

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Recorded on the road, Elias and Rudy break down what they’re actually seeing in the field as they head into 2026. From real contract wins to lessons learned in past downturns, this episode explains why mindset, visibility, and follow-up matter more than market conditions. Follow at <a href="https://smarterroofer.com/follow" rel="nofollow">https://smarterroofer.com/follow</a>CHAPTERS:00:43 Why contractors are asking about the 2026 roofing forecast02:01 Real project wins that point to stronger demand04:32 Lessons from building a roofing company during a downturn13:55 Why advertising, professionalism, and follow-up separate winners

[ROADTRIP BONUS] Why 2026 Rewards the Roofers Who Take Action Now w/Elias & Rudy #060

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Many roofing contractors stall out because... they play it safe—small goals, no delegation, and minimal risk. In this episode, Owen, Elias, and Mervin break down why dreaming bigger, getting clear on targets, and delegating the right work can unlock real growth in a commercial roofing business. Follow us at <a href="https://smarterroofer.com/follow" rel="nofollow">https://smarterroofer.com/follow</a>00:00 Why “playing it safe” keeps roofers stuck02:14 Make big plans that stir action and growth06:21 Getting clear on goals and telling others07:34 Delegation: the fastest path past the $1M ceiling

Men need big goals; winning changes how you show up in life and business

Stop Playing It Safe: How Big Goals Grow Roofing Companies w/Owen Shrock, Elias Raber & Mervin Mullet #059

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Elias Raber delivers a straight-shooting reminder... that success isn’t about the industry—it’s about personal growth. In this short but powerful message, he explains why learning, environment, and mindset determine whether a contractor moves forward or stays stuck. Follow us at <a href="https://smarterroofer.com/follow" rel="nofollow">https://smarterroofer.com/follow</a>00:20 Why struggling isn’t about your industry01:17 The real reason growth stalls01:36 How your environment shapes results02:30 What you put into your mind determines output

Your network directly influences your confidence and results

Keep It Real: Why Your Business Growth Starts With You w/Elias Raber GEMS Throwback #058

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/1/21/20/6082480d-4437-4e59-a1e3-4b9186bfb63d_srp_2026-0119_90_day_plan_clean.mp3

•Join the Workshop <a href="https://smarterroofer.com/lead" rel="nofollow">https://smarterroofer.com/lead</a> •See Mervin&#39;s seam taper: <a href="https://pro-commercial-roofing-tools.square.site/?utm_campaign=260119&utm_medium=podcast&utm_source=smarterroofer" rel="nofollow">https://pro-commercial-roofing-tools.square.site/</a> –– What you do in the next 90 days will determine how the rest of your year goes... In this episode, Owen, Elias, and Mervin break down a practical 30-60-90 day plan for roof coating contractors—covering marketing, pipeline building, follow-up, and where to focus when work slows down. You’ll hear real examples, numbers, and hard-earned lessons you can apply immediately. Follow us at <a href="https://smarterroofer.com/follow" rel="nofollow">https://smarterroofer.com/follow</a><ul><li>00:40 Why the next 90 days matter more than the rest of the year</li><li>02:41 The #1 focus for the next 30 days: estimates, roofs, and visibility</li><li>06:19 Smart marketing moves in the first 60 days</li><li>12:47 Filling your pipeline and following up without losing trust</li></ul>

A strong year starts with aggressive planning and execution in the first 90 days

The 30-60-90 Day Plan That Sets Up Your Commercial Roofing Year w/Owen Shrock, Elias Raber & Mervin Mullet #057

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<a href="https://smarterroofer.com/follow" rel="nofollow">https://smarterroofer.com/follow</a> – In today’s episode... we break down one of the most overlooked advantages in the commercial roofing and roof-coating business: speed.From bidding and communication to job completion and follow-up, speed builds trust, wins jobs, and creates repeat customers. Slow service doesn’t just cost time—it costs credibility, referrals, and long-term revenue.You’ll hear real-world examples of how contractors lose work not because of price or quality, but because someone else moved faster. If you want more jobs, better relationships with building owners, and a business that creates freedom instead of frustration, this episode is for you.👉 Money loves speed—and customers reward the contractor who delivers fast, clear, and professional service.[2:13] Why Fast Service Wins Jobs[5:08] Speed, Communication, and Trust[8:46] How Slow Service Loses Customers

Money Loves Speed: Why Fast Roofers Win More Jobs w/Matt Raber & Simon Lee, GEMS Throwback #056

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Comfort zones feel safe, but they quietly block growth, opportunity, and the life you actually want. In this episode, Owen Shrock, Elias Raber, and Mervin Mullet unpack why discomfort is a requirement for progress, how indecision keeps people stuck, and practical ways to move forward one step at a time.<ul><li>[0:45] What Is a Comfort Zone—And Why Are They So Dangerous?</li><li>[2:10] When “Getting Out of Your Comfort Zone” Isn’t Worth It</li><li>[7:05] Business Comfort Zones: Public Speaking, Leadership &amp; Visibility</li><li>[9:00] From Fear to Confidence: Doing the Thing Anyway</li><li>[12:10] The Line That Changes Everything: You Get What You Tolerate</li></ul> ﻿Feedback? Drop a comment on your favorite podcast app!

Your Comfort Zone Could Quietly Be Killing Your Future w/Elias Raber, Owen Shrock, & Mervin Mullet #055

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/11/8/21/d0d427eb-0b80-425c-9949-9917946505c5_smarter_roofer_gems_14_-_fantastic_year_-_matt.mp3

Besides tips for a great New Year, get a few tips on sponsoring new team members. Feedback? Drop a comment!

Besides tips for a great New Year, get a few tips on sponsoring new team members. Feedback? Drop a comment!

How to Have a Fantastic New Year, GEMS Throwback w/Matt Raber #054

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What if giving wasn’t just a holiday idea but a year-round advantage in business and life? In this episode, Owen Shrock, Elias Raber, and Mervin Mullet unpack why the most successful contractors focus on being a net positive, how giving goes far beyond money, and why consistent generosity compounds over time—in leadership, teams, and profits. Give at <a href="https://smarterroofer.com/give" rel="nofollow">https://smarterroofer.com/give</a>1:23 The Season of Giving vs. a Life of Giving3:34 Giving Without Keeping Score4:55 Are You Net Positive—or Net Negative?6:50 “Do the Reps”: How Giving Becomes Who You Are

What if giving wasn’t just a holiday idea but a year-round advantage...

Do the Reps: How Giving Shapes Better Commercial Roofing Contractors w/Elias, Owen & Mervin #053

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Drop a comment, with your BIGGEST takeaway from this episode. Did you like it?

3 Reasons to NOT Be the "Cheapest Guy", GEMS Throwback w/Raber twins #052

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1:00 What Contractors Should STOP Doing in 20263:30 Facebook Ads vs. Real Relationships5:30 Personal Life Cuts: Social Media, Red Bull, and Small Subcontracting Jobs8:00 Hobbies, Hunting, and Why Men Lose Themselves Without Purpose13:00 Recharge vs. Overindulgence + Final Challenge to the AudienceIn this episode of The Smarter Roofer Podcast, Owen, Elias, and first-time co-host Mervin dive into a different kind of year-end planning; instead of asking what to start, they tackle what contractors should stop doing in 2026. From overpriced marketing traps to the hidden cost of small subcontracting jobs, the guys unpack the habits that quietly drain profits and momentum. They also get personal, sharing how social media, hobbies, and even “good things” can stunt growth when they’re out of balance. Elias opens up about a powerful moment of realizing that achieving old dreams didn’t bring fulfillment and why purpose matters more than ever. You’ll walk away challenged, refocused, and ready to make strategic cuts that push your roofing business forward.

Why your biggest breakthroughs next year will come from what you stop doing.

Facebook Leads, Hunting Trips, and the Hidden Drains Killing Your Growth w/Elias, Owen & Mervin #051

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IMPORTANT subject that we&#39;re STILL teaching today, all these years later! Enjoy this throwback from August 2017, and then drop us a comment!

The People Side, GEMS Throwback (From 2017!) w/Elias #050

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Is work-life balance real or fake? Let us know in the comments! And get tickets at <a href="https://smarterroofer.com/bold" rel="nofollow">https://smarterroofer.com/bold</a>

Revealing the Lie of Work-Life Balance + Foundation for True Success w/Elias Raber & Owen Shrock #049

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Enjoy this throwback episode! Drop a comment, wherever you&#39;re listening! <a href="https://smarterroofer.com/follow" rel="nofollow">https://smarterroofer.com/follow</a>

Finding Your Exit Strategy, GEMS Throwback w/Matt Raber & Wayne Miller #048

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Do NOT go the way of the 1,700 businesses that closed their doors yesterday... Enjoy this episode, leave a comment... Then Get Your Tickets At <a href="https://smarterroofer.com/bold" rel="nofollow">https://smarterroofer.com/bold</a>

Apply These 3 "Filters" for Commercial Roofing Success In 2026 and Beyond w/Elias Raber & Owen Shrock (+Special Announcement!) #047

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Enjoy this throwback to another GEMS Monday Morning Motivation recording! You can instantly unlock all 31 GEMS videos by joining the Smarter Roofer Growth Alliance at <a href="https://smarterroofer.com/grow" rel="nofollow">smarterroofer.com/grow</a>

Your Only Limiting Factor w/Matt Raber & Wayne Miller, GEMS Throwback #046

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/10/25/19/41d648c9-e5dc-49a7-bfb2-59216cffa48d_pload_20251027_number_one_mistake_roofers_make.mp3

Leave a review at <a href="https://smarterroofer.com/rate-podcast" rel="nofollow">smarterroofer.com/rate-podcast</a>. In this episode we cover: <ul><li>Dealing with $800k problems</li><li>How to treat B2B people</li><li>Upcoming Leadership Seminar</li><li>Alex Hormozi&#39;s advice for growth</li></ul>

The #1 Mistake Commercial Roofers Make (Versus Residential Contracting) #045

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Enjoy this throwback to another GEMS Monday Morning Motivation recording! You can instantly unlock all 31 GEMS videos by joining the Smarter Roofer Growth Alliance at <a href="https://smarterroofer.com/grow" rel="nofollow">smarterroofer.com/grow</a>

Closing the Deal w/Raber twins, GEMS Throwback #044

Breaking into *commercial roofing* sounds intimidating until you realize everyday people are doing it right now. The Smarter Roofer Podcast gives aspiring and growing commercial contractors the *insider knowledge, stories, and strategies* to make that leap with confidence.