Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We&#39;ll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at Pattern—the premier partner for global ecommerce acceleration.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/26/18/c8981e4d-546d-4f69-bf33-033cfe71713c_kiril.mp3

<h3>Podcast Summary </h3>In this conversation with Kiril Kirilov, co-founder and CEO of Rush, we hear his perspective on ecommerce, all the way from Bulgaria. Kiril explains the background of his company and how he is currently solving problems in the post-purchase experience. He shares his story of starting as a competitive runner, getting in an accident, and– in the end–creating his own business. You’ll also hear Kiril talk about fascinating customer behaviors and data, which helps in predicting other customer purchases. Listen to this episode to hear Kiril’s advice on how to grow your ecommerce. <h3>Episode Outline</h3>[00:31] About Kiril and Rush[01:45] Rush: Solving for the Post-Purchase Experience[3:23] Kiril’s Unique Journey[06:22] Running and Competitive Nature[08:54] Data Collection Through Orders[11:48] Adapting Based on Customers and Data[13:46] Structure of Rush[15:27] Impact of the Ukraine Crisis[19:26] Advice for Founders to Grow Ecommerce[22:48] What Brands Need to Focus on Right Now <h3>Connect with Kiril</h3><a href="https://www.linkedin.com/in/heykiro" rel="nofollow">LinkedIn</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation with Kiril Kirilov, co-founder and CEO of Rush, we hear his perspective on ecommerce, all the way from Bulgaria. Kiril explains the background of his company and how he is currently solving problems in the post-purchase experience. He shares his story of starting as a competitive runner, getting in an accident, and– in the end–creating his own business. You’ll also hear Kiril talk about fascinating customer behaviors and data, which helps in predicting other customer purchases. Listen to this episode to hear Kiril’s advice on how to grow your ecommerce.

Episode Outline
[00:31] About Kiril and Rush
[01:45] Rush: Solving for the Post-Purchase Experience
[3:23] Kiril’s Unique Journey
[06:22] Running and Competitive Nature
[08:54] Data Collection Through Orders
[11:48] Adapting Based on Customers and Data
[13:46] Structure of Rush
[15:27] Impact of the Ukraine Crisis
[19:26] Advice for Founders to Grow Ecommerce
[22:48] What Brands Need to Focus on Right Now

Ecommerce is Not “One Size Fits All” | Kiril Kirilov, Co-Founder & CEO of Rush

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/11/21/b62fba56-7eb7-46de-8486-11710a90845c_aerosoles.mp3

<h3>Podcast Summary</h3>In our conversation with Woo Kim, Senior Director of Ecommerce &amp; Marketing at Aerosoles, she talks about adapting to the always changing ecommerce world, new technologies, and innovations. Woo also shares how Aerosoles implemented SMS marketing and its impact on  Aerosoles’ strategy. What is one piece of advice from Woo?  She encourages everyone to experiment with marketing. Learn more about slowing down in our fast-paced world and more tips for ecommerce in this week’s episode of Ecommerce Innovators. <h3>Episode Outline</h3>[00:37] Introduction[01:50] Kim’s background[04:36] Innovation on the customer front[06:43] Ecommerce growth and technology[09:15] Challenges to new marketing channels[12:34] Living in a fast-paced world[16:27] Innovation: small and large[20:02] Short vs long game decisions[21:40] Growing your brand on ecommerce[23:28] Top leadership principle[24:46] Bias for action <h3>Connect with Kim</h3><a href="https://www.linkedin.com/in/woo-kim-91818264/" rel="nofollow">LinkedIn</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In our conversation with Woo Kim, Senior Director of Ecommerce & Marketing at Aerosoles, she talks about adapting to the always changing ecommerce world, new technologies, and innovations. Woo also shares how Aerosoles implemented SMS marketing and its impact on  Aerosoles’ strategy. What is one piece of advice from Woo?  She encourages everyone to experiment with marketing. Learn more about slowing down in our fast-paced world and more tips for ecommerce in this week’s episode of Ecommerce Innovators.

Episode Outline
[00:37] Introduction
[01:50] Kim’s background
[04:36] Innovation on the customer front
[06:43] Ecommerce growth and technology
[09:15] Challenges to new marketing channels
[12:34] Living in a fast-paced world
[16:27] Innovation: small and large
[20:02] Short vs long game decisions
[21:40] Growing your brand on ecommerce
[23:28] Top leadership principle
[24:46] Bias for action

Kicking Ecommerce and Marketing Into High Gear | Woo Kim, Senior Director of Ecommerce & Marketing at Aerosoles

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/4/28/0/f7d83602-2f7e-479e-8d5b-3ffad01a6ea0_built.mp3

<h3>Podcast Summary</h3>In this conversation with Nick Greer, co-founder and CEO at Built Brands, he talks about growth, challenges, and opportunities in building a business. You’ll hear stories of failure from Nick’s background, and you’ll learn why you shouldn’t stop when things get hard. Nick also highlights how he uses data to learn, while depending on others for success. He shares his thoughts on going against the status norm and shows how Built’s mission is bringing good for people all around the world. After listening, you will be inspired to go cheer for your co-workers and bring light to others. <h3>Episode Outline</h3>[00:50] About Built.com[01:58] Nick’s background[05:01] Power of insourcing and outsourcing[07:09] Recognizing opportunities[10:20] Why you shouldn&#39;t stop[13:45] Advice for growth[16:31] Partnerships[18:21] Continuing innovation[21:11] Entrepreneur vs “want-repreneur”[23:30] Dealing with challenges[24:52] Misconceptions[26:20] Mission of Built Brands[30:35] Surrounding yourself with family <h3>Connect with Nick</h3>LinkedInWebsite <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation with Nick Greer, co-founder and CEO at Built Brands, he talks about growth, challenges, and opportunities in building a business. You’ll hear stories of failure from Nick’s background, and you’ll learn why you shouldn’t stop when things get hard. Nick also highlights how he uses data to learn, while depending on others for success. He shares his thoughts on going against the status norm and shows how Built’s mission is bringing good for people all around the world. After listening, you will be inspired to go cheer for your co-workers and bring light to others.

Episode Outline
[00:50] About Built.com
[01:58] Nick’s background
[05:01] Power of insourcing and outsourcing
[07:09] Recognizing opportunities
[10:20] Why you shouldn't stop
[13:45] Advice for growth
[16:31] Partnerships
[18:21] Continuing innovation
[21:11] Entrepreneur vs “want-repreneur”
[23:30] Dealing with challenges
[24:52] Misconceptions
[26:20] Mission of Built Brands
[30:35] Surrounding yourself with family


A New Type of Candy Bar | Nick Greer, Co-Founder & CEO at Built Brands

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/4/13/17/83e44a3d-4193-40d8-9f24-e8b933852a09_copy_of_final_podcast_-_brian_nielson_-_chirp.mp3

<h3>Podcast Summary </h3>In this conversation with Brian Nielson, VP of Product at Chirp, he talks about innovation and marketing. Today, you’ll hear about Brian’s journey to his current role at Chirp, the evolution of the company from Plexus, how Brian’s background has come into play in his current role, the Shark Tank experience, getting social proof validation, how Chirp deals with the Amazon effect, Brian’s shift from marketing to product, and the importance of surrounding yourself with a good team.Throughout his career, Brian has been pushing the standard way of doing things. He believes strongly in the concept of design thinking. Prior to joining Chirp, he served various roles at WCF Insurance, BYU-Idaho, and Quicksilver. Brian holds a Bachelor’s Degree in Business Marketing from Brigham Young University, Idaho. <h3>Episode Outline </h3>[00:49] About Brian and Chirp[01:55] Brian’s background[04:29] Brian’s intersection of finance and marketing[13:22] Evolution of the brand from Plexus to Chirp[19:20] How Brian’s background came into play[25:10] Chirp and Shark Tank[32:33] Social proof validation[34:50] Dealing with the Amazon effect[40:20] Migrating from marketing to product[46:05] The importance of the team <h3>Connect with Brian</h3><a href="https://www.linkedin.com/in/brian-nielson-19219687" rel="nofollow">LinkedIn</a><a href="https://gochirp.com/" rel="nofollow">Website</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation with Brian Nielson, VP of Product at Chirp, he talks about innovation and marketing. Today, you’ll hear about Brian’s journey to his current role at Chirp, the evolution of the company from Plexus, how Brian’s background has come into play in his current role, the Shark Tank experience, getting social proof validation, how Chirp deals with the Amazon effect, Brian’s shift from marketing to product, and the importance of surrounding yourself with a good team.

Throughout his career, Brian has been pushing the standard way of doing things. He believes strongly in the concept of design thinking. Prior to joining Chirp, he served various roles at WCF Insurance, BYU-Idaho, and Quicksilver. Brian holds a Bachelor’s Degree in Business Marketing from Brigham Young University, Idaho.

Episode Outline 
[00:49] About Brian and Chirp
[01:55] Brian’s background
[04:29] Brian’s intersection of finance and marketing
[13:22] Evolution of the brand from Plexus to Chirp
[19:20] How Brian’s background came into play
[25:10] Chirp and Shark Tank
[32:33] Social proof validation
[34:50] Dealing with the Amazon effect
[40:20] Migrating from marketing to product
[46:05] The importance of the team


Gaining From Back Pain | Brian Nielson, VP of Product at Chirp

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/31/15/4e534bc3-0a8c-459c-8885-64c577768fcb_final_podcast_-_sally_matthews.mp3

In this conversation with Sally Matthews, Chief Product Officer at Gousto, she talks about innovation and the changing landscape of the food industry. Today, you’ll hear about the growing subscription economy in the UK, Sally’s career leading up to her current role, the culture of innovation at Gousto’s, behind-the-scenes action in the kitchen, receiving customer feedback, Gousto’s strategy, how Covid has affected business, how Gousto is fighting against food waste, and some of the important trends happening in the industry.Prior to joining Gousto as Chief Product Officer, Sally served as the CFO of Gousto. Her interest in finance took her career through various roles at companies such as The AA, Games Workshop, Unilever, and Tesco. Sally holds a Bachelor’s Degree in Chemistry from the University of Warwick. <h3>Episode Outline </h3>[00:42] About Gousto[01:08] The subscription economy in the UK[02:01] Sally’s role[04:27] Sally’s background[07:13] Transitioning into Chief Product Officer[09:27] Innovating in the value equation[12:40] Menu innovation[13:55] Behind-the-scenes[14:56] Customer feedback[16:01] Technological innovation[18:41] Gousto’s go to market strategy[20:48] What happened during Covid?[22:22] The competitive landscape[24:30] Food waste[27:28] Trends[30:55] Career innovation[31:37] What is Sally excited about in the industry? <h3>Connect</h3><a href="https://www.linkedin.com/in/sally-matthews-16b8072" rel="nofollow">LinkedIn</a><a href="https://www.gousto.co.uk/" rel="nofollow">Website</a> <h3>﻿Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation with Sally Matthews, Chief Product Officer at Gousto, she talks about innovation and the changing landscape of the food industry. Today, you’ll hear about the growing subscription economy in the UK, Sally’s career leading up to her current role, the culture of innovation at Gousto’s, behind-the-scenes action in the kitchen, receiving customer feedback, Gousto’s strategy, how Covid has affected business, how Gousto is fighting against food waste, and some of the important trends happening in the industry.

Prior to joining Gousto as Chief Product Officer, Sally served as the CFO of Gousto. Her interest in finance took her career through various roles at companies such as The AA, Games Workshop, Unilever, and Tesco. Sally holds a Bachelor’s Degree in Chemistry from the University of Warwick.

Episode Outline 
[00:42] About Gousto
[01:08] The subscription economy in the UK
[02:01] Sally’s role
[04:27] Sally’s background
[07:13] Transitioning into Chief Product Officer
[09:27] Innovating in the value equation
[12:40] Menu innovation
[13:55] Behind-the-scenes
[14:56] Customer feedback
[16:01] Technological innovation
[18:41] Gousto’s go to market strategy
[20:48] What happened during Covid?
[22:22] The competitive landscape
[24:30] Food waste
[27:28] Trends
[30:55] Career innovation
[31:37] What is Sally excited about in the industry?

Recipe for Customer, Marketing, and Innovation Success | Sally Matthews, Chief Product Officer at Gousto

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/17/15/dc4d503a-d8ac-450c-ab4a-2f7f23cec18b_final_podcast_-_david_barnett.mp3

<h3>Podcast Summary </h3>In this conversation with David Barnett, Founder and CEO of PopSockets, LLC, you’ll hear about David’s career before inventing PopSockets, his accidental success, the struggle of protecting the brand, innovating to stay current, PopSockets’ strategy and mission, the importance of self-expression, and get David’s advice on facing challenges.After spending his childhood as a serial entrepreneur, David’s interests led him into a career as an academic, eventually becoming a philosophy professor for around 10 years. In 2014, out of his garage, David invented PopSockets to solve his problem of tangled headset cords. The company has since expanded to over 70 countries and shows no signs of slowing down.David holds a BSc in Philosophy from Emory University, a Degree in Physics from the University of Colorado at Boulder, and a PhD in Philosophy from New York University. <h3>Episode Outline </h3>[00:49] About David and PopSockets[03:45] The early days of David Barnett[07:08] Growing into an entrepreneur[08:15] Putting the pieces together[10:39] Protecting the brand[14:24] Keeping innovation alive[18:51] PopSocket’s eCommerce strategy[20:30] PopSocket’s mission[22:50] Innovating to stay current[28:14] Navigating self-expression[31:24] PopSockets packaging[33:53] Challenges and advice <h3>Connect with David</h3><a href="https://www.linkedin.com/in/davidbarnettpopsockets" rel="nofollow">LinkedIn</a><a href="https://www.popsockets.com/" rel="nofollow">Website</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation with David Barnett, Founder and CEO of PopSockets, LLC, you’ll hear about David’s career before inventing PopSockets, his accidental success, the struggle of protecting the brand, innovating to stay current, PopSockets’ strategy and mission, the importance of self-expression, and get David’s advice on facing challenges.
After spending his childhood as a serial entrepreneur, David’s interests led him into a career as an academic, eventually becoming a philosophy professor for around 10 years. In 2014, out of his garage, David invented PopSockets to solve his problem of tangled headset cords. The company has since expanded to over 70 countries and shows no signs of slowing down.

David holds a BSc in Philosophy from Emory University, a Degree in Physics from the University of Colorado at Boulder, and a PhD in Philosophy from New York University.

Episode Outline 
[00:49] About David and PopSockets
[03:45] The early days of David Barnett
[07:08] Growing into an entrepreneur
[08:15] Putting the pieces together
[10:39] Protecting the brand
[14:24] Keeping innovation alive
[18:51] PopSocket’s eCommerce strategy
[20:30] PopSocket’s mission
[22:50] Innovating to stay current
[28:14] Navigating self-expression
[31:24] PopSockets packaging
[33:53] Challenges and advice

Accidental Success and Genius Innovation | David Barnett, Founder & CEO at PopSockets

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/2/21/7c8e7949-a5ba-4540-9c23-e4538bbbef76_matthew_etzler_-_smartwool.m4a

<h3>Podcast Summary</h3>In this conversation with Matthew Etzler, Global Head of Ecommerce at Smartwool, he talks about eCommerce and innovation. Hear about the benefits of wool as a fabric, Matthew’s journey to his role as Global Head of Ecommerce, transitioning into a traditionally wholesale space, innovation and strategies, and some of the challenges and trends. <h3>Episode Outline</h3>[00:36] About Matthew and Smartwool[02:12] The benefits of wool[04:16] Smartwool and VF[06:09] Matthew’s journey to his current role[14:29] Transitioning to a wholesale brand[17:53] Covid disruptions[20:59] Innovation under Matthew’s watch[25:40] Channel strategies[33:30] Challenges[37:50] Looking forward <h3>Connect with Matthew</h3><a href="https://www.linkedin.com/in/mattetzler/" rel="nofollow">LinkedIn</a><a href="https://www.smartwool.com/" rel="nofollow">Website</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

Podcast Summary
In this conversation with Matthew Etzler, Global Head of Ecommerce at Smartwool, he talks about eCommerce and innovation. Hear about the benefits of wool as a fabric, Matthew’s journey to his role as Global Head of Ecommerce, transitioning into a traditionally wholesale space, innovation and strategies, and some of the challenges and trends.

Episode Outline
[00:36] About Matthew and Smartwool
[02:12] The benefits of wool
[04:16] Smartwool and VF
[06:09] Matthew’s journey to his current role
[14:29] Transitioning to a wholesale brand
[17:53] Covid disruptions
[20:59] Innovation under Matthew’s watch
[25:40] Channel strategies
[33:30] Challenges
[37:50] Looking forward

Staying Warm During Changes | Matthew Etzler, Global Head of Ecommerce at Smartwool

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/16/2/3237c8ff-7cc3-4107-aab9-2fe5a3d41e2d_final_podcast_-_chris_georgeson.mp3

In this conversation with Chris Georgeson, SVP of Global Sales at Blendtec, he talks about innovation, growth, and eCommerce. Hear about the value of demonstrations, the viral “Will it blend?” videos, the importance of controlling their supply chain, the process of gaining brand control with eCommerce, and the future of Blendtec. <h3>Episode Outline </h3>[01:03] About Chris and Blendtec[03:13] Blendtec’s journey[08:36] Demonstrating innovation[11:57] “Will it blend?” and its effects on eCommerce[19:07] Maintaining control of the brand with eCommerce[21:21] The Amazon strategy[24:17] Controlling the supply chain[26:34] Looking to the future[30:06] International news <h3>Connect with Chris</h3><a href="https://www.linkedin.com/in/chris-georgeson-b49bb26a/" rel="nofollow">LinkedIn</a><a href="https://www.blendtec.com/" rel="nofollow">Website</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation with Chris Georgeson, SVP of Global Sales at Blendtec, he talks about innovation, growth, and eCommerce. Hear about the value of demonstrations, the viral “Will it blend?” videos, the importance of controlling their supply chain, the process of gaining brand control with eCommerce, and the future of Blendtec.

Episode Outline 
[01:03] About Chris and Blendtec
[03:13] Blendtec’s journey
[08:36] Demonstrating innovation
[11:57] “Will it blend?” and its effects on eCommerce
[19:07] Maintaining control of the brand with eCommerce
[21:21] The Amazon strategy
[24:17] Controlling the supply chain
[26:34] Looking to the future
[30:06] International news

Blending New Marketing Strategies | Chris Georgeson, SVP Global Commercial and Retail Sales at Blendtec

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/9/21/3b658583-44b0-409d-a819-482a18f22382_stream.mp3

In this conversation with Kris Malkoski, CEO of Home Solutions at Newell Brands, she talks about creative innovation. Learn about the importance of building good relationships, and hear about Kris&#39;s private investigator moments. <h3>Episode Outline</h3>[00:46] About Kris and Newell Brands[02:07] Kris’s background[03:54] Private investigator moments[08:28] Customer insights[10:22] The process of innovation[12:34] Fascinating stories[14:51] Consumer interaction[21:12] Think outside of the box[24:32] What fosters creativity?[27:23] Kris’s advice[30:40] Networking and relationships <h3>Connect with Kris</h3><a href="https://www.linkedin.com/in/kris-malkoski-2346122" rel="nofollow">LinkedIn</a><a href="https://www.newellbrands.com" rel="nofollow">Website</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation with Kris Malkoski, CEO of Home Solutions at Newell Brands, she talks about creative innovation. Learn about the importance of building good relationships, and hear about Kris's private investigator moments.

Episode Outline
[00:46] About Kris and Newell Brands
[02:07] Kris’s background
[03:54] Private investigator moments
[08:28] Customer insights
[10:22] The process of innovation
[12:34] Fascinating stories
[14:51] Consumer interaction
[21:12] Think outside of the box
[24:32] What fosters creativity?
[27:23] Kris’s advice
[30:40] Networking and relationships

The Formula for Consumer Innovation | Kris Malkoski, CEO (Food Business Unit) at Newell Brands

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/9/21/9d61a968-ab6e-4cd7-9921-949ce0b02b7d_stream.mp3

In this conversation, Ian Stewart, CMO at TOMS Shoes, talks about innovation throughout his career and the evolution of TOMS Shoes. Hear about his early career living on the move, fostering a culture of innovation working at iconic brands, the CMO puzzle, implementing changes at TOMS, and staying ahead in an ever-changing environment.Ian is a marketing leader with global and regional experience at TOMS, UGG, Converse, MTV and Coca-Cola. He’s a Board member of Surfrider Foundation, and supporter of Food Bank of Santa Barbara. <h3>Episode Outline </h3>[00:48] About Ian[01:52] Living on the move, problem solving, and career development[04:51] The culture of innovation at iconic brands[07:14] When companies lose the discipline to say ‘no’[09:59] The Ian Stewart DNA[13:10] The CMO puzzle[19:56] TOMS[22:50] Making changes at TOMS[25:29] Implementation and the evolution of the impact model[32:07] The customer lifeline and staying ahead <h3>Connect with Ian</h3><a href="https://www.linkedin.com/in/iansb77/" rel="nofollow">LinkedIn</a><a href="https://www.toms.com/" rel="nofollow">Website</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation, Ian Stewart, CMO at TOMS Shoes, talks about innovation throughout his career and the evolution of TOMS Shoes. Hear about his early career living on the move, fostering a culture of innovation working at iconic brands, the CMO puzzle, implementing changes at TOMS, and staying ahead in an ever-changing environment.
Ian is a marketing leader with global and regional experience at TOMS, UGG, Converse, MTV and Coca-Cola. He’s a Board member of Surfrider Foundation, and supporter of Food Bank of Santa Barbara.

Episode Outline 
[00:48] About Ian
[01:52] Living on the move, problem solving, and career development
[04:51] The culture of innovation at iconic brands
[07:14] When companies lose the discipline to say ‘no’
[09:59] The Ian Stewart DNA
[13:10] The CMO puzzle
[19:56] TOMS
[22:50] Making changes at TOMS
[25:29] Implementation and the evolution of the impact model
[32:07] The customer lifeline and staying ahead

Walking Many Paths | Ian Stewart, Chief Marketing and Digital Officer at TOMS Shoes

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/9/21/1ae53eb6-a2ff-4b09-b04b-f5a665c1936e_stream.mp3

In this conversation, Wylie Robinson, CEO and Co-Founder of Rumpl, talks about growth and innovation. Hear about Rumpl’s evolution since its Kickstarter campaign, digital strategies, diversifying the product, some of Rumpl’s challenges, brand collaborations, and valuable advice on starting a new company.<h3>Episode Outline</h3>[00:44] About Rumpl[02:46] Wylie’s background[04:03] Rumpl’s Kickstarter[05:10] Early feedback[05:42] Evolving Rumpl[10:05] Digital strategies[13:18] Keeping ahead of the curve[17:41] Product diversification[22:04] Breakthroughs and obstacles[27:00] Amazon strategies[28:37] Amazon reviews[31:53] Collaborations[34:31] Wylie’s advice <h3>Connect with Wylie</h3><a href="https://www.linkedin.com/in/wylierobinson" rel="nofollow">LinkedIn</a><a href="https://www.rumpl.com/" rel="nofollow">Website</a><a href="https://www.instagram.com/schoonas/" rel="nofollow">Instagram</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation, Wylie Robinson, CEO and Co-Founder of Rumpl, talks about growth and innovation. Hear about Rumpl’s evolution since its Kickstarter campaign, digital strategies, diversifying the product, some of Rumpl’s challenges, brand collaborations, and valuable advice on starting a new company. 

Episode Outline
[00:44] About Rumpl
[02:46] Wylie’s background
[04:03] Rumpl’s Kickstarter
[05:10] Early feedback
[05:42] Evolving Rumpl
[10:05] Digital strategies
[13:18] Keeping ahead of the curve
[17:41] Product diversification
[22:04] Breakthroughs and obstacles
[27:00] Amazon strategies
[28:37] Amazon reviews
[31:53] Collaborations
[34:31] Wylie’s advice

Covering a New Category | Wylie Robinson, Co-Founder & CEO at Rumpl

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In this conversation with John Wessel, CTO and SVP of Product &amp; Digital at Fresh Water Systems, he talks about digital transformation, innovation, and growth. Hear about John’s many hats, how the company has transformed digitally since the 90s, the pharmacy part of the business, aligning and prioritizing different channels, and competing with Amazon.<h3>Episode Outline </h3>[00:42] About Fresh Water Systems[01:35] John’s many hats[03:18] The company’s digital transformations[04:38] The pharmacy angle[06:11] Aligning different channels[08:01] Own products versus others’ products[09:54] eCommerce strengths[12:54] The evolution of content[13:58] Innovation challenges[14:52] Pricing messiness[17:14] Amazon and fulfilment[20:22] The 2-day shipping radius[21:45] eCommerce trends[23:18] Can you beat Amazon?[26:51] Investing in customer engagement[29:53] John’s recommendations <h3>Connect with John</h3><a href="https://www.linkedin.com/in/jtwessel" rel="nofollow">LinkedIn</a><a href="https://www.freshwatersystems.com/" rel="nofollow">Website</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation with John Wessel, CTO and SVP of Product & Digital at Fresh Water Systems, he talks about digital transformation, innovation, and growth. Hear about John’s many hats, how the company has transformed digitally since the 90s, the pharmacy part of the business, aligning and prioritizing different channels, and competing with Amazon.

Episode Outline 
[00:42] About Fresh Water Systems
[01:35] John’s many hats
[03:18] The company’s digital transformations
[04:38] The pharmacy angle
[06:11] Aligning different channels
[08:01] Own products versus others’ products
[09:54] eCommerce strengths
[12:54] The evolution of content
[13:58] Innovation challenges
[14:52] Pricing messiness
[17:14] Amazon and fulfilment
[20:22] The 2-day shipping radius
[21:45] eCommerce trends
[23:18] Can you beat Amazon?
[26:51] Investing in customer engagement
[29:53] John’s recommendations

Achieving Growth Through Technology | John Wessel, Chief Technology Officer, VP Product & Digital at Fresh Water Systems

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In this conversation Laura Cusson, Senior Account and Program Manager at Walmart Fulfillment Services, talks about growth and innovation at WFS. Hear about the competencies WFS has developed, the WFS differentiators, some of the misconceptions around WFS and Walmart, the culture of innovation, how Covid has impacted their services, and the future of WFS.<h3>Episode Outline</h3>[00:49] Walmart Fulfillment Services[03:25] Laura’s background[07:19] Successes and mistakes[09:39] Developing competencies[12:10] WFS differentiators[14:55] Misconceptions[17:30] Innovation at Walmart[21:19] Covid’s effects on Walmart[22:58] WFS looking ahead[24:31] The long-term viability of the WFS model[28:01] Laura’s advice <h3>Connect with Laura</h3><a href="https://www.linkedin.com/in/lcusson" rel="nofollow">LinkedIn</a><a href="https://marketplace.walmart.com/walmart-fulfillment-services/" rel="nofollow">Website</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation Laura Cusson, Senior Account and Program Manager at Walmart Fulfillment Services, talks about growth and innovation at WFS. Hear about the competencies WFS has developed, the WFS differentiators, some of the misconceptions around WFS and Walmart, the culture of innovation, how Covid has impacted their services, and the future of WFS.

Episode Outline
[00:49] Walmart Fulfillment Services
[03:25] Laura’s background
[07:19] Successes and mistakes
[09:39] Developing competencies
[12:10] WFS differentiators
[14:55] Misconceptions
[17:30] Innovation at Walmart
[21:19] Covid’s effects on Walmart
[22:58] WFS looking ahead
[24:31] The long-term viability of the WFS model
[28:01] Laura’s advice

How Walmart Fulfillment Services is upping the marketplace game | Laura Cusson, Senior Account and Program Manager at WFS

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In this conversation, Nancy Eichler, VP of Ecommerce and International at MegaFood, talks about pivoting to an ecommerce strategy during the pandemic and staying on top of its ever-changing landscape. You’ll also hear about how MegaFood is educating consumers, maintaining an edge, the role of strong data, and having an international presence.<h3>Episode Outline</h3>[01:18] About MegaFood[02:58] Transitioning to ecommerce[04:54] MegaFood’s key differentiators[07:59] Brand authenticity and consumer education[12:15] The international side of MegaFood[14:45] Nancy’s background[21:18] The role of data at MegaFood[25:30] Nancy’s experience with different models[31:13] Maintaining a competitive edge[38:08] Nancy’s advice <h3>Connect with Nancy</h3><a href="https://www.linkedin.com/in/nancyeichler" rel="nofollow">LinkedIn</a><a href="https://www.megafood.com/" rel="nofollow">Website</a><a href="https://www.facebook.com/NancyWhalenEichler" rel="nofollow">Facebook</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a><a href="https://www.linkedin.com/company/pattern-hq/" rel="nofollow">LinkedIn</a> (Pattern)<a href="https://www.linkedin.com/in/johnclebaron/" rel="nofollow">LinkedIn</a> (John LeBaron, CRO, Pattern)

In this conversation, Nancy Eichler, VP of Ecommerce and International at MegaFood, talks about pivoting to an ecommerce strategy during the pandemic and staying on top of its ever-changing landscape. You’ll also hear about how MegaFood is educating consumers, maintaining an edge, the role of strong data, and having an international presence.

Data Guides The Journey | Nancy Eichler, VP Ecommerce at MegaFood

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/9/21/414a80af-598a-47c6-9cd5-ededdac13e34_stream.mp3

In this conversation, Charlie Ninegar, VP of Sales at Nixon, talks about his downfalls and successes, how Nixon maintains an edge over competitors, and the many benefits of taking control of your marketplace presence. Hear about Charlie’s involvement with innovative startups, the importance of distribution and brand control, what new brands should prioritize, and some of the misconceptions about ecommerce.<h3>Episode Outline</h3>[01:02] Charlie’s background[02:34] Nixon[04:22] Startups and innovation[10:54] Charlie’s career: lessons learned and successes[15:26] The importance of distribution and brand control[19:05] The benefits of taking control[23:48] Maintaining an edge[29:53] Important considerations for new brands[34:46] Ecommerce misconceptions <h3>Connect with Charlie</h3><a href="https://www.linkedin.com/in/charlieninegar" rel="nofollow">LinkedIn</a><a href="https://www.nixon.com" rel="nofollow">Website</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a>

In this conversation, Charlie Ninegar, VP of Sales at Nixon, talks about his downfalls and successes, how Nixon maintains an edge over competitors, and the many benefits of taking control of your marketplace presence. Hear about Charlie’s involvement with innovative startups, the importance of distribution and brand control, what new brands should prioritize, and some of the misconceptions about ecommerce.

Episode Outline
[01:02] Charlie’s background
[02:34] Nixon
[04:22] Startups and innovation
[10:54] Charlie’s career: lessons learned and successes
[15:26] The importance of distribution and brand control
[19:05] The benefits of taking control
[23:48] Maintaining an edge
[29:53] Important considerations for new brands
[34:46] Ecommerce misconceptions

Ecommerce Innovation Through Marketplace Control | Charlie Ninegar, VP Sales at Nixon

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/9/21/925035e1-5df5-45c6-872d-c55fef67aef5_stream.mp3

In this conversation Goose Kearse, President of Misty Mountain Threadworks, and Operations Manager, San Te, talk about keeping their business at the forefront of climbing harness innovation and the passion behind their product. Hear about some of Misty Mountain’s track switching moments, the ecommerce challenges they face, and how they stand out from the crowd with versatility.<h3>Episode Outline</h3>[00:57] Goose’s Background[07:00] San’s Background[10:35] Misty Mountain[13:50] The culture of innovation[18:27] Manifesting innovation in the company[25:39] Track switchers[31:08] Ecommerce at Misty Mountain[35:09] Customer experience and versatility <h3>Connect with Goose</h3><a href="https://www.linkedin.com/in/goose-kearse-65694a35/" rel="nofollow">LinkedIn</a><a href="https://mistymountain.com" rel="nofollow">Website</a> <h3>Connect with San Te</h3><a href="https://www.instagram.com/san.san.te" rel="nofollow">Instagram</a><a href="https://www.youtube.com/channel/UCMxQWdXN_AOXSYA7pKZ93GA" rel="nofollow">YouTube</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a>

In this conversation Goose Kearse, President of Misty Mountain Threadworks, and Operations Manager, San Te, talk about keeping their business at the forefront of climbing harness innovation and the passion behind their product. Hear about some of Misty Mountain’s track switching moments, the ecommerce challenges they face, and how they stand out from the crowd with versatility.

Episode Outline
[00:57] Goose’s Background
[07:00] San’s Background
[10:35] Misty Mountain
[13:50] The culture of innovation
[18:27] Manifesting innovation in the company
[25:39] Track switchers
[31:08] Ecommerce at Misty Mountain
[35:09] Customer experience and versatility

Harnessing Your Brand’s Potential | Goose Kearse, President and San Te, Director of Operations at Misty Mountain Threadworks

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/9/21/073752cb-b85f-40fb-a47b-ec1426d48710_stream.mp3

In this conversation, Brian Gill, SVP of Marketing at 4Life Research, and John LeBaron talk about balancing the direct selling model with selling on marketplaces, 4Life’s transition into ecommerce, and the importance of considering the buyer’s journey. Hear about how Brian builds and encourages a culture of innovation, the challenges that he has faced, and the future growth of ecommerce.<h3>Episode Outline</h3>[01:15] Brian’s commitment to the listeners[02:01] Brian’s background[04:46] 4Life Research[08:00] Direct sales and product innovation[12:25] Building a culture of innovation[17:59] Transitioning to ecommerce[23:43] 4Life’s challenges[27:47] The future of ecommerce<h3> </h3><h3>Connect with Brian</h3><a href="https://www.linkedin.com/in/brianhgill" rel="nofollow">LinkedIn</a><a href="https://www.4life.com" rel="nofollow">Website</a> <h3>Connect with Pattern</h3><a href="https://pattern.com/" rel="nofollow">Website</a>

In this conversation, Brian Gill, SVP of Marketing at 4Life Research, and John LeBaron talk about balancing the direct selling model with selling on marketplaces, 4Life’s transition into ecommerce, and the importance of considering the buyer’s journey. Hear about how Brian builds and encourages a culture of innovation, the challenges that he has faced, and the future growth of ecommerce.

Episode Outline
[01:15] Brian’s commitment to the listeners
[02:01] Brian’s background
[04:46] 4Life Research
[08:00] Direct sales and product innovation
[12:25] Building a culture of innovation
[17:59] Transitioning to ecommerce
[23:43] 4Life’s challenges
[27:47] The future of ecommerce

Balancing Direct Selling and Marketplaces | Brian Gill, SVP Marketing at 4Life Research

What it takes to accelerate your brand online

Join us for Ecommerce Innovators, a podcast that brings together the brightest minds in the industry to explore innovative strategies and trends in global ecommerce. We'll analyze what top brands are doing to accelerate their online success and you’ll hear from top executives who are changing the game for their organizations. Our host is John LeBaron, Chief Revenue Officer at  Pattern—the premier partner for global ecommerce acceleration.

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