SHOW / EPISODE

Host City Hustle Ep 17: How Construction Brands Can Win Online Before FIFA 2026

26m | Jan 7, 2026

Major global events create massive opportunity—but only for businesses that are ready. In this episode, Wes Towers breaks down how construction brands can use SEO, websites, and clear messaging to capture demand ahead of FIFA 2026. If your city is preparing for the World Cup, this conversation shows how to turn digital visibility into real revenue.

Follow Our Guest Wes Towers:

uplift360.com.au

LinkedIn personal

linkedin.com/in/westowers

Host City Hustle: https://hostcityhustle.com

IG: @hostcityhustle https://www.instagram.com/hostcityhustle/

Business planner: https://hostcityhustle.com/ai-planner

Who referred you? https://www.honeybook.com/widget/plan_to_podcast_278832/cf_id/691bfd475fffb60035917a7a

🕒 TIMESTAMPS

00:00 — Why small business dreams struggle to scale

02:15 — Wes Towers’ Olympic-era start in marketing

04:40 — Website health checks before major events

07:05 — Construction marketing mistakes that cost leads

09:30 — World Cup infrastructure waves and subcontractor opportunity

11:57 — Why SEO must start months before FIFA 2026

13:14 — How AI is reshaping SEO and search behavior

16:34 — Website security risks during global events

18:49 — Why expertise still matters in an AI-driven world

23:59 — Building trust online to win World Cup demand

🔗 FOLLOW & CONTACT

Host City Hustle: https://hostcityhustle.com



IG: @hostcityhustle



Custom GPT: https://hostcityhustle.com/ai-planner



Referral: https://www.honeybook.com/widget/plan...


Hosts:

Aharon Goins — https://www.linkedin.com/in/aharon-goins/

DaniMarie Perkins — https://www.linkedin.com/in/itisidanimarie/


Sponsors:

Prosperity Abundance — prosperity-abundance.com

Black Box — intro.blackboxfranchising.com/danielleperkins

🔑 SEO KEYWORDS

construction SEO | FIFA 2026 business | construction marketing

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