• Secret File #021: How to Be Captain of Your Industry

    In this interview with Jamie Nonis, I had an interesting insight into how you can be the captain of your industry simply by following your dreams. Especially if you're a creative entrepreneur, this episode is perfect for you.

    S1E21 - 10m - May 14, 2019
  • Secret File #020: Sponsorship vs Collaboration

    It's not easy to differentiate sponsorship and collaboration, especially since it's not being used correctly today. With a strong reliance on social media, you'd probably encountered being asked for sponsorship or collaboration. How can you tell the difference, and which is best for your business? In this episode, I break down the truths and reality of sponsorships & collaborations so you won't have to doubt them in the future.

    S1E20 - 11m - May 1, 2019
  • Secret File #019: 3 Tweaks You Can Make to Your Instagram Profile

    Here's some quick and simple tweaks you can make to your Instagram Profile that will get you better conversions.

    S1E19 - 9m - Apr 27, 2019
  • Secret File #018: The Art of Getting Started

    In our interview with Wan, founder of BenchLab.Co based in Brunei, we get an insight into their business because of one belief: Just Get Started.

    S1E18 - 16m - Apr 22, 2019
  • Secret File #015: Where to Get Your Clients
    A new episode
    14m - Mar 15, 2019
  • Secret File #014: Why I Started Fempreneur Secrets

    Want to have a different view? Watch on YouTube: https://youtu.be/umej-TV4RVQ

    6m - Mar 10, 2019
  • Secret File #013: 5 Secrets to Organize Your Time for Your Business
    Female entrepreneurs are probably the busiest group of entrepreneurs because of the amount of responsibilities we have in business AND in personal lives. The question now is how can we effectively organize time for our business? In this episode, I share my 5 secrets to organize your time for your business!
    S1E13 - 8m - Feb 28, 2019
  • Secret File #012: Beta Test Your Idea
    The only way to know if there's demand for your business idea is to test it out. Placing your product or service to your target customers or clients will really help you determine if you should continue or tweak your idea. This concept is a favoured one amongst many startups because you wouldn't be wasting resources working on something that nobody wants. Listen to this episode as I share with you the exact steps I took to beta test my handmade stationery business and our signature service.
    S1E12 - 7m - Feb 14, 2019
  • Secret File #011: Bootstrapping Your Business
    At an early stage of your business, a lot of experts recommend bootstrapping your business. But, I want to focus your attention on this possibility: you can also bootstrap your business WHILE raising capital to START your business. Imagine that! This gives you ample opportunity to start your business earlier. While this isn't exactly an episode on raising capital, bootstrapping helps you manage your business finances effectively while you're starting. Listen in because this is a great business strategy to h
    S1E11 - 6m - Feb 12, 2019
  • Secret File #010 - Live for Less to Raise Business Capital

    In this part number 3 out of 5-part series on Raising Capital, we reaffirm the notion of raising capital without loans. Specifically, we wanted you to bring out your inner Marie Kondo by living for less. Believe it or not, living for less truly helps you raise short-term business capital for your small business — especially when you're building it as you're planning to leave your full-time job. I can't wait for you to listen to this episode!


    S1E10 - 4m - Feb 9, 2019
  • Secret FIle #009: Change Your Lifestyle to Help You Raise Capital

    In this second part of the 5-part series on Raising Capital, I wanted to focus on how changing your lifestyle can help you to raise capital for your business. It's a simple tweak in your life that can help you push your savings into your capital pool. This episode talks about the exact step I took to raise capital for the 3 businesses I've started. I can't wait for you to tune in to this interesting episode here.

    S1E9 - 3m - Feb 7, 2019
  • Secret File #008: How Much Capital Should I Raise

    If there is one thing I need to know when I was starting out, it was this exact question: How much capital should I raise for my business, before I jump off from my full-time job?

    This is a really interesting episode because we talk about how much capital to raise and where to keep the money in. I've also included a fun sheet for you to follow through, which you can get from The Secret Vault. I can't wait for you to tune in to this episode.

    S1E8 - 4m - Feb 6, 2019
  • Secret File #006 - 5 Ways Failure Has Helped Me Grow My Business

    In this episode, we’re going to be talking about the one thing business people avoid talking about — failure. There's a personal backstory on my one business failure never shared before anywhere else publicly. Every downfall in your life will lead to something greater. At the point of the downfall, you just couldn't see it yet. Once the grieving process has completed, you'll look back in retrospect and realize that THAT moment occurred to guide you to be where you are today. Eventually, all these events helped me grow my business. Welcome to Fempreneur Secrets, where business secrets are revealed. Today is going to be an interesting episode because we’re going to be talking about the one thing business people avoid talking about — failure.

    Here’s 5 Ways Failure Has Helped Me Grow My Business.

    5 Ways Failure Helped Me Grow in My Business

    5 Ways Failure Helped Me Grow In My Business

    Let me take you back to the year 2015. I was still running my online store customizing notebooks & planners. It would have been my 8th year running it, on a part-time basis. To build this business, I sourced and commission numerous designers. I even paid a friend of mine in kind to design the templates, and had hundreds of files saved to make this business work. It was my passion as a teenager bitten by the organizing bug, so by then, I was in too deep. I had plans of building my own factory when I ended school, and I wanted to hire the low-income single-mothers in Singapore to make the notebooks. Eventually, I had plans for a social enterprise. Plans 3, 5 and even 8-years down the road.

    Everything was going dandy.

    But soon you'll realise that even though I planned so much, there was ONE thing I forgot to plan. So one day — One happy and well-rested morning, I woke up to a nice cup of Milo (it’s like hot chocolate and available readily in South East Asia). Headed off to my working area, and turned on my laptop. If memory serves me right, I was working half-way through a new design for my client. If you’re a designer, you’d relate with me when you turn on Illustrator and click "open recent file". Graphic Designers: You'll probably be able to relate to what I'm about to share. What is the biggest fear that graphic designers have? You've guessed it. A prompt appeared which changed my life forever

    “Your file couldn’t be found”

    As serious as it gets, I nearly dropped my mug of Milo. I tell you, this is literally the worse thing that could happen to a graphic designer. I searched for my file, and I couldn't locate even the folder that it was stored in. The whole folder of my years of hard work building the business disappeared just like that. I remembered I had a backup. As I scour through my bag looking for my external hard drive, I constantly prayed that this one design was saved. I plugged the cable into my laptop and tried once more and hoped for a miracle. Nothing. At this point, I just wanted to break down. I remembered I had a cloud backup. I opened Chrome browser, typed in the URL and tried looking for my works. Everything before 2011 was there. But this was 2015, and anything between 2011 – 2015 was not there. I cried. All my hard work... Years worth of artwork... All gone in a minute. The designs that my customers order were no longer there, and my commissioned designers (mind you, there’s at least 40 of them) required me to pay a retrieval fee. There right there was the lowest point of my business, which led to me going on a super long hiatus for this business until today. I've not resurfaced this business yet because of this loss.

    So, how then did I pick myself up?

    I realise then that I had to start over but I had to decide soundly. Calculating all my past earnings & expenses for the year made me draw a conclusion that it wasn't profitable to stay now that I have to start over. With a heavy heart and after speaking to many business coaches, I decided to leave my business. My exit plan was to clear stock. But I couldn't because there was nothing left for me to clear. I did customized order, which means the orders come one at a time. I only had tools which I use for the business left. I kept those, hoping that others will emerge. As I cleared out my things, I found many unused notebook covers from my first pop up store. I packed them nicely and put them up for sale. I took a month to recover. After that month, I picked my camera up and thought that I could do something with it. I started exploring the ways I could easily maximise profits for myself. A business plan was developed and I began my new journey as a photographer in Blissful Studios Fast forward to today, Blissful.Asia which now owns Blissful Studios, was a result of that. With that really important back-story, there’s a lot of learning points. I’ll summarize them into these 5 Ways Failure Has Helped Me In My Business.  This is as raw as it can get for me. This is a real thing that happened my business.

    Some of the resources I've used to pick myself up in business are in the Secret Vault. I've created them and stored them in one location, just for you. Gain access now.

    Failure has helped me to:

    1.   Always have a backup plan
    2.   Never give up
    3.   Be kind to people, always
    4.   Love myself, no matter what
    5.   Upgrade my skill
    6.   Innovate my business


    Always Have A Backup Plan

    It wasn’t easy to admit this at first, but if I had multiple back-ups and invested in auto-sync or the Time Machine, I wouldn’t have had this problem in the first place. But it was meant to happen. The important thing in life to always have backups, and backup plans. Even when you have one backup plan, have many more just in case. They’re not there because you’re paranoid —they’re there because coming back up quickly requires swift actions. In a time of downfall, you won’t have the time to weep if you’re in deep in your business. You just have to pick up the next course of action and carry on. If you’re just starting your business, think of possible ways you can safeguard your business. If having money stashed somewhere as backup helps you, then do that. In every business plan, we need to write down an exit plan. While it helps to be positive, write down that exit plan any way. At least when shit happens, you have foreseen this and will be more prepared to face it. For you ladies who depend heavily on your digital products, please, please, PLEASE invest in cloud backups. I use Dropbox, which I backup to Box. I keep multiple copies of the critical documents like my business plan in Google Drive, Dropbox, Box and even printed it out in case. If you’re like me and you design your products, really invest in Amazon S3 if you can. If you’re using Mac, don’t skimp on getting the Time Machine installed to your laptop. Any measures possible, do it. Always have a backup and a backup plan!

    Never Give Up

    When things push you in a situation of difficulty, hold on and don’t give up. Keep your head held up high because the next things that’s going to happen to you will be sourced from your strength. I knew that I wanted to be an entrepreneur. I knew that running a business is what I wanted to do. So, regardless the stumbling block I encountered with my first business, I did not stop there. Giving up is not the question when you clearly know your why. After a challenge, find all the strength in you to pick yourself back up. You need all that energy to deal with your challenge. Finding the solution is key, and you need to be in the right frame of mind and energy to do just that. Never give up. Persevere and press on.

    Be Kind to People, Always

    Ladies, the biggest challenge to overcome during times of difficulty is your emotions. While it can be tempting to shout, scream or even give someone a hard time — just don’t. It’s not easy, but you’ve got to get your emotions together. My friend who’s a business coach tells me this a few years back. Whatever negative energy you’re feeling, gather them into a ball. Take a deep breath and imagine this ball turning into something that sparks joy like fluffy cotton candy! During this time of difficulty for me in my business, a customer turned friend came forth and suggested for me to clear my supplies. The money gained will be a great stepping stone to the next business. I listened to that advise, placed my items on Carousell and got my stock mostly cleared out. The money I earned from that wasn’t much, but it helped me finance my photography business. Be kind to people, always. You never know what’s in store for you. For all you know, this person you’re nice to happens to be your biggest customer. And that person you weren’t nice to happens to be her cousin. Things like this happen, so do your very best to be kind to people no matter what.

    Love Yourself, No Matter What

    During times of difficulties, it’s almost normal to blame yourself for what happened. It’s hard to get out of that self-guilt, but you must do it. You owe it to yourself to love yourself. It may seem dark in that moment, but the dark clouds will pass by soon enough. Love yourself because if you don’t, no one else would. Loving yourself could be in the form of making sure you don’t miss your meals, or get plenty of rest. Ladies, we are made to be nurturers and have been designed to care about others before ourselves. At times of difficulties, especially in our business, we owe it to ourselves to celebrate the good times and learn from the bad. We owe it to ourselves to embrace our sincerity, authenticity and drive that made the business possible. And finally, we owe it to ourselves to give ourselves a break from this pain, and relax before the next moment steps into our lives. After 1 month of “mourning” over the loss of my data, I stopped everything and just headed out to the beach. I rented a bicycle and rode it out with my husband. That truly is all that mattered. Letting go of the past, and looking forward to the future.

    Upgrade Your Skills

    We are all educated in some ways. But that education requires constant upgrading liken to our phones. Every month or so, there’s a notification to upgrade our OS to the latest ones. Why don’t we do the same to our knowledge? Upgrading your skills is critical in times of difficulty like this. I took a photography & videography course, and ended up producing videos for notable brands like Prudential and Volkswagen. I managed to build a team and still doing that now. Upgrading my skills brought me to the next chapter of my life and into my new business. Wrapping up, there’s only so much you can do when the going gets tough. But it’s how tough you are that brings you forward to the next chapter in your life. Embrace failure because it leads to something much more beautiful later on in your life. You just need to have faith.

    Bonus: Innovate Your Business

    You owe it to yourself to see your business to fruition. You owe it also to yourself that your plans and your strategies work out the way its supposed to be. So innovating your business could be as simple as making sure that your orders goes through on time, efficiently. Innovating could be as easy as cutting down from 30 min of admin time to just 5 mins, which I've successfully done in my business as well. Before I learnt about , I was spending close to 20 minutes to generate Quotes, Invoices & Service Agreements per enquiry. I tried it out, and it turned out to be the best decision of my business life. With 17Hats, I cut down my admin time from 20 minutes average to 5 minutes. All I have to do now is to fill in the client details and then click ONE button. Everything was rolled out seamlessly because of the workflows that I can setup on 17Hats. I really believe in using 17Hats and believe that this is one way you can innovate your business. If this is something you'd like for your business, take it from me and learn from my mistakes. Then, you implement it in yours. Phew! Now that’s a real episode. Some of the things I’ve shared today hasn’t been shared at all before. I reserve my stories to only the closest and dearest to me but that’s why I created Fempreneur Secrets. These are stories you won’t hear elsewhere. These are truthful, raw secrets that are only unlocked on Fempreneur Secrets Podcast. Till the next episode, This is Huda — Empowering Women Through Business.

    S1E6 - 18m - Jan 15, 2019
  • Secret File #005: The Must-Have in Your Email Marketing Campaign

    All other email marketing strategy won't work if no one's reading your email. In this episode, we discuss about the FIRST thing you must do to make sure your email marketing strategy works.

    S1E5 - 6m - Jan 1, 2019
  • Secret File #004: 18 Things I've Learnt in 2018

    As the year comes to a close, I'm sharing the 18 things I've Learnt in 2018. This is a little longer than our usual episodes, so I've made it ad-free for your listening pleasure. 

    S1E4 - 15m - Dec 18, 2018
  • Secret File #003: 5 Reasons Why You Should Exercise Brain Dump

    Brain Dump is an interesting exercise that I have been practising for awhile now. It helped me develop 21 Revenue Generating Business Ideas in under 2 hours. Tune in to find out how to exercise brain dump on your own too.

    S1E3 - 7m - Dec 11, 2018
  • Secret File #002: 5 Ways to Build A Consistent Brand

    In this episode, we discuss the 5 ways to build a consistent brand. The tips shared here are often overlooked by organizations. Tune in to learn what the 5 tips are!

    S1E2 - 9m - Dec 4, 2018
Audio Player Image
Fempreneur Secrets