Listen to the latest marketing news and insights from the pros at Overit. Our Audio Blogs are a fun and upbeat way to get your creative juices flowing. <a href="http://www.overit.com" rel="nofollow">www.overit.com</a>

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/7/11/13/38254b8b-313d-4726-b589-ce0ce8efb25f__blog_-_sweet_16_pt_2_-_full_web_print_5-15-24.mp3

Welcome back! This is Part 2 of The “Sweet” 16: March Madness Lessons on Marketing, Analytics, and Life. In Part 1, we covered some key lessons on brand, analytics, and organizational culture. Today, let’s talk about competition and leadership. <a href="https://hubs.ly/Q02GbLZJ0" rel="nofollow">Read the blog post here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

The “Sweet” 16: March Madness Lessons on Marketing, Analytics, and Life–Part 2

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/7/11/13/3b77a867-0327-4c88-b9b8-45e75ecce0e8_og_-_the_sweet_16_pt_1_-_full_web_print_5-7-24.mp3

Inspired by all that March Madness has to offer, here are Overit’s “Sweet 16” lessons from March Madness for Marketing, Analytics, and Life – grouped together by a few recurring March Madness themes. <a href="https://hubs.ly/Q02GbKQV0" rel="nofollow">Read the blog here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

The “Sweet” 16: March Madness Lessons on Marketing, Analytics, and Life–Part 1

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/7/11/13/eb4bf0af-b798-4dcf-a76b-1abe66352450_overit_blog_-_data_driven_decisions_4-30-24.mp3

In today’s dynamic marketing landscape, data-driven marketing isn’t just a buzzword—it’s a necessity. Let’s explore how data-driven decisions reshape marketing, enabling businesses and organizations to target audiences more effectively and achieve sustainable growth. <a href="https://hubs.ly/Q02Gby6r0" rel="nofollow">Read the blog post here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

Data-Driven Decisions: Transforming Marketing with Business Intelligence Insights

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/16/19/9cbbbb43-d2a9-42a6-9dd9-df39542a9fb9_email_marketing_best_practices_for_2024_3-8-24.mp3

Do people actually pay attention to marketing emails? Let&#39;s talk about it. <a href="https://hubs.ly/Q02t3XPf0" rel="nofollow">Read the blog post here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

Email Marketing Best Practices for 2024

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/16/19/826c9d1b-86e5-45b3-a295-a58c41f113c2_overit_blog_-_from_venue_to_virtual.mp3

Learn all about accessible event planning for in-person, hybrid, and virtual events. <a href="https://hubs.ly/Q02t3P-S0" rel="nofollow">Read the blog post here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

From Venue to Virtual – A Guide to Accessible Event Planning

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/16/19/ac7c34c3-6e48-4eed-9fac-982787047b02_e_social_media_customer_service_in_2024_3-8-24.mp3

Let&#39;s learn about social media customer service. <a href="https://hubs.ly/Q02t3KM10" rel="nofollow">Read the blog post here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

Why You Can’t Ignore Social Media Customer Service in 2024

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/4/20/20b050d0-6d8d-4c65-921b-e8730d3d39c8_audio_blog_ai_optimism.mp3

In this blog, Principal Michelle Dinsmore gives an overview of AI for marketing and communications, and Art Director Jeremy Evans speaks about AI image generation. <a href="https://hubs.ly/Q02n2y6b0" rel="nofollow">Read the blog post here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

The Case for AI Optimism: Takeaways from the PRSA AI-Digital Summit

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/5/9/19/d5b92f7f-db1c-47b5-a570-f7df8bbd42c3_overit_-_the_robots_are_coming_-_4-13-23.mp3

How is all the buzz around AI making marketers and creatives feel? Overit&#39;s Crew weigh in on AI for the marketing industry. <a href="https://hubs.ly/Q01PcHcS0" rel="nofollow">Read the blog post here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

The Robots are Coming? AI in the Marketing Industry

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/5/9/19/d8cdde64-b04b-46a6-ba5a-0ae1626fe01c_overit_-_video_content_is_the_future_-_5-5-23.mp3

In this audio blog, learn why video content is so important and why marketers need to utilize it, lest risk being left behind. <a href="https://hubs.ly/Q01PcBSd0" rel="nofollow">Read the blog post here. </a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

Video Content is the Future. Here’s Why.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/5/9/19/7f65f289-b624-42e7-8948-3514b175a7cb_the_role_of_orm_in_digital_marketing_4-13-23_1.mp3

Is your online presence working for or against you? Learn all about Online Reputation Management! <a href="https://hubs.ly/Q01PcwRW0" rel="nofollow">Read the blog here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

What is the Role of ORM in Digital Marketing?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/1/3/20/c77776f1-f772-42a3-adaf-d01d9400dca4_-_what_does_modern_day_pr_look_like_-_12-23-22.mp3

Learn about eight public relations strategies to help grow your business this year! <a href="https://hubs.ly/Q01wW55t0" rel="nofollow">Read the blog here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

What Does Modern-Day PR Look Like?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/1/3/20/3ccf7402-58f1-4cbd-aa2f-b60091bb6434_overit_-_why_is_branding_so_crucial_-_12-23-22.mp3

Many people think branding is just about colors and a logo. And that&#39;s a piece of it. However, branding also involves creating a strong image that establishes credibility, trust and influences consumers to support your business. Listen now to learn more about building a strong brand! <a href="https://hubs.ly/Q01wW3pZ0" rel="nofollow">Read the blog here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

Why is Branding So Crucial and How Can I Improve My Brand's Branding?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/12/20/21/753e91dc-98c8-42f1-b446-2f10e2b45263_rategies_for_localized_businesses_-_12-15-22-2.mp3

Learn about local SEO best practices. <a href="https://hubs.ly/Q01wjjWH0" rel="nofollow">Read the blog post here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

SEO Strategies for Localized Businesses

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/17/15/ccb429c2-24e1-47e4-bc1b-ee3f09397b60_overit_audio_blog_-_matt_ruby_11-14-22.mp3

The team at Overit was excited to interview Matt Ruby in our state-of-the-art studio. While a comedian, Matt has also been on the ground floor of some impressive companies. So, he had a lot of insights that can help brands be disruptive in their industries. <a href="https://hubs.ly/Q01szFyZ0" rel="nofollow">Read the blog post.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

Matt Ruby Gets Overit: Key Takeaways and Actionable Advice

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/17/15/92d176a0-0c19-4282-9585-f4584bbfff59_overit_-_disruptive_content_11-4-22.mp3

Why should your content be disruptive? Listen now to find out. <a href="https://hubs.ly/Q01szCsq0" rel="nofollow">Read the blog post.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

5 Ways to Disrupt Your Industry With Content-Driven Strategies

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/11/17/15/9a509b34-aee1-4f96-b90c-0a6d60f2865d_overit_-_marketing_automation_11-4-22.mp3

In this friendly marketing automation guide, we drew insights from our collective expertise here at Overit and have compiled this thorough post for you which tackles everything you need to know about marketing automation as you head into 2023.  <a href="https://hubs.ly/Q01szzSG0" rel="nofollow">Read the post here.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

Everything You Need to Know About Marketing Automation in 2023

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/9/6/17/8f100e90-4d31-4ea6-abf4-bb832beaef83__-_event_planning_lessons_from_covid_-_8-12-22.mp3

In 2022, in-person events are back. People are sick of Zoom screens and long for human connection. But we don’t know when–or even if–they will ever go back to exactly how they were before the pandemic. So, what has changed, for better or worse, and how can we make the most of this new normal? <a href="https://overit.com/blog/coming-back-better-event-planning-lessons-from-covid/" rel="nofollow">Read the blog post.</a> Want to learn more? Visit our website: overit.com   Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

Coming Back Better: Event Planning Lessons From COVID

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/9/14/fefcdbfe-8136-44bb-b91f-31429e85ba8d_rit_-_audio_blog_-_grow_your_business_-_5-6-22.mp3

With the arrival of spring, attention turned to the subject of growth – specifically growth marketing. In Overit’s March Webinar, Chief Growth Officer Chris Fasano gave an overview of this approach – what it is, how it differs from brand or product marketing, what kinds of businesses need it, and why. <a href="https://hubs.ly/Q019Q_bl0" rel="nofollow">Read the blog post.</a> Want to learn more? Visit our website: overit.com  Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

Grow Your Business: Growth Marketing and Why You Need It

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/23/17/a3f74e1b-7200-4515-bde7-64596ebd8773_g_-_how_to_develop_a_versatile_brand_-_3-23-22.mp3

For Overit’s February Webinar, we dove into some of our favorite topics: content marketing and branding. Senior Content Strategist Devin Dinsmore sought to answer the question: “What makes a brand good?” Here’s what we found. <a href="https://hubs.ly/Q016JcYn0" rel="nofollow">Read the blog post.</a> Want to learn more? Visit our website: overit.com Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

How To Develop a Versatile Brand

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/24/14/4804f63f-0f63-4746-9801-78a641099ec3_overit_-_blog_trade_media_planning_2-21-22.mp3

For our first Overit Webinar to kick off 2022, we took it back to basics with an overview of traditional media planning and how to leverage different traditional mediums to garner action and results. As our Director of Media and Digital Strategy Caitlin Perry put it, “traditional marketing is not dead, it’s just changed.” Let’s dive right in. <a href="https://hubs.ly/Q0152ZrM0" rel="nofollow">Read this blog post. </a> Want to learn more? Visit our website: overit.com Follow us on Social Media!<a href="https://www.facebook.com/overitmedia" rel="nofollow">Facebook</a> | <a href="https://twitter.com/overit" rel="nofollow">Twitter</a> | <a href="https://www.linkedin.com/company/overit-media" rel="nofollow">LinkedIn</a> | <a href="https://www.instagram.com/overitmedia/" rel="nofollow">Instagram</a>

Traditional Media Planning in a Digital World

Listen to the latest marketing news and insights from the pros at Overit. Our Audio Blogs are a fun and upbeat way to get your creative juices flowing.

www.overit.com ( http://www.overit.com )