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S02 E30: How to Do Nothing: Resisting the Attention Economy

Season 2 | Episode 30
48m | Jul 20, 2026

Your attention is the product. Every app, every platform, every notification is designed to capture and extract it. So what would it mean to do nothing?

In this episode, we explore Jenny Odell's meditation on attention, place, and resistance. Doing nothing isn't passivity. It's refusal. It's looking at the bird instead of the phone. It's insisting on a self that can't be optimized.

Odell isn't anti-technology. She's against the colonization of attention by commercial forces. She believes there are things worth paying attention to that generate no engagement metrics.

The book is a quiet argument for a different kind of life.

Source: "How to Do Nothing: Resisting the Attention Economy" by Jenny Odell (2019)

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