The Jazz Doesn't Play Itself: How New Orleans’ Approach to Sustainable Tourism Directly Supports Local Artists and Creatives

35m | Apr 25, 2024

Big Chief Dow Edwards, of the Timbuktu Warriors Mardi Gras Indians and the New Orleans Tourism and Cultural Fund (NOTCF), Don Marshall, Executive Director of the New Orleans Jazz and Heritage Festival & Foundation and Kevin Wlikins, CEO and founder of Trepwise, a New Orleans based strategy consulting firm join to discuss:

  • The NOTCF's role in pooling a percentage of state and local taxes from hotel occupancy into a fund that is used to sponsor cultural events and provide support to artists and musicians; funding music programs in local schools; and literacy training that opens up pathways into businesses for local artists to get lending and mortgages for their businesses

  • With the proceeds from the annual Jazz & Heritage Festival, the Jazz and Heritage Foundation's music school, as well as its partnership with schools to teach local students and future musicians; its historic Archive; and, in the last two years, its Music Relief Fund, which has provided more than $2 million dollars supporting musicians, music industry gig workers, Black Masking Indians and other indigenous cultural practitioners

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