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The Scarcity Effect

7m | Aug 1, 2026

Why do we want something more simply because it's harder to get? In this episode of Circuit Breaker: Rewiring Your Decisions, we explore the Scarcity Effect - the psychological tendency to place greater value on things that seem rare, limited, or about to disappear.

Discover how scarcity shapes our decisions, why "limited-time offers" and exclusive opportunities feel so irresistible, and how to recognise when urgency is driving your choices more than genuine value.

Studies and links:

How to Boost Desire Using the Psychology of Scarcity | Psychology Today https://www.psychologytoday.com/gb/blog/automatic-you/201307/how-boost-desire-using-the-psychology-scarcity

Scarcity | The Decision Lab https://thedecisionlab.com/reference-guide/anthropology/scarcity

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Circuit Breaker: Rewiring Your Decisions
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