How to Define Your Brand and Thrive in Business! ft. Jay Mendal | #SWC Ep. 14
In this episode of Scaling with Confidence, host Olu Sobanjo discusses with Jay Mandel, a former corporate executive turned brand coach, about his journey from working at MasterCard and IBM to starting his own consultancy. Jay shares the importance of defining core values and having a clear brand message. He introduces the Marketing Accountability Council and speaks on how personal and professional lives intertwine. Jay emphasizes the significance of a point of view in marketing, the role of empathy in communication, and the need for entrepreneurs to breathe and find their tribe. Tune in for insights and inspiration on scaling your business with confidence.
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