Cafés rose to prominence in Europe during the late 17th century, because unlike restaurants and eateries specializing in expensive meals, cafés minimized their selection in favor of providing coffee and affordable admission. This ease of convenience and affordability made them accessible to all different classes...and the establishments became a retreat to foster community and promote the exchange of ideas and philosophies.
It’s a dynamic that became known as CAFÉ CULTURE and helped trigger the AGE OF ENLIGHTENMENT.
And Café Culture still exists today since cafés (AKA “coffee shops”) continue to be places where disparate perspectives collide and come together to share and create ideas.
Not surprisingly, the Café Culture dynamic has spilled over into the business world where companies (big and small) are focused on finding ways to bring diverse minds together inside their four walls, because it’s been proven that diverse teams are able to create more innovative ideas, products, and solutions.
In the corporate world this dynamic is called “cognitive or thought diversity,” but those of us who work in the coffee industry still call it, “Café Culture.”
Whichever name you use, the fact remains that companies are looking for inspiration, tools, approaches, and strategies to help foster thought diversity (or Café Culture) at their organization. So, it should come as no surprise that one of the most iconic companies in the coffee industry, Keurig, decided to help.
Introducing the Keurig Commercial podcast, Café Culture – a limited-run podcast series with one important mission: to become your “go to” thought diversity resource. We plan to do this by featuring inspiring and eye-opening conversations with influential thought diversity researchers, academics, thought leaders and practitioners who will provide you with insight and information you can use to foster this crucial dynamic at your organization.
Simply put, we’re going to help you bring Café Culture to your workplace!
About the Host: John Palumbo is the founder of BigHeads Network, a full-service podcast production company and thought diversity specialist.
