Podcast vs. Social Media: Which Builds More Trust for Your Business?
If someone is considering paying you $10,000, $20,000, or considerably more, how much can they really learn about the way you think from a 45-second Reel?
In this episode, I’m looking at podcasting vs. social media through the lens of buyer trust. Social media can make you visible and familiar, but when you sell expensive expertise, your buyer often needs more than that.
Read the full article + examples: https://blog.tiananed.com/p/do-you-need-social-media-to-grow-your-business
I talk about why I’d make long-form content the center of the publishing system for many founder-led businesses, how a podcast lets potential clients spend meaningful time with your thinking before they ever contact you, and why I don’t think every founder needs to become a full-time social media creator.
Timestamps:
00:00 Visibility vs. authority
02:47 What social media does well and where it falls short
05:26 How podcasts build deeper buyer trust
06:54 Building your publishing system around long-form content
10:01 The system I’d build for a founder
11:47 Podcast vs. social: which builds more trust?
12:40 Three questions to decide where to focus
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About Founder Publishing
Founder Publishing is a podcast about podcast strategy, publishing strategy, podcast SEO, and building a long-form publishing system (podcast + blog + newsletter) that turns expertise into authority and qualified demand.
I’m Tiana Ned, a podcast strategist and producer. I make this show for founders and high-value experts, including consultants, SaaS founders, architects, interior designers, luxury realtors, event planners, wealth advisors, functional medicine practitioners, therapists, plastic surgeons and other specialist service businesses who want their podcast to do more than simply publish episodes.
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