Podcast Episode Length: Why Shorter Wins for Founder-Led Business Shows
How long should a business podcast episode actually be?
If you're automatically recording 45-, 60-, or 90-minute episodes because that's what a “serious podcast” is supposed to look like, it may be worth questioning the format.
Read the full article + examples: https://blog.tiananed.com/p/how-long-should-a-podcast-episode-be
In this episode of Founder Publishing, I talk about why longer doesn't automatically mean more authoritative and why shorter episodes can make a founder podcast considerably easier to sustain.
Timestamps00:00 Why your founder podcast might be too long
02:46 Stop assuming every idea needs 45–60 minutes04:13 The 10–15 minute test for niche founder podcasts05:49 Longer doesn't automatically mean more authoritative08:05 One big episode vs. five searchable entry points09:29 Shorter episodes can make consistency much easier10:33 When a longer episode actually makes sense11:42 What are those extra 40 minutes actually doing?
If you've been struggling with consistency, go back to
Why Most Founder Podcasts Stop Publishing After Episodes 6 to 10.
And if you're thinking about your podcast as a way to build authority beyond social media, listen to
Podcast vs. Social Media: Which Builds More Trust for Your Business? and
How to Build Thought Leadership Without Posting Every Day next.
Already have a podcast?
Take the free Founder Podcast Authority Audit to see where your show may be losing authority, discoverability or business value.
You'll assess your podcast across positioning, editorial strategy, packaging, discoverability, publishing system and commercial path and get a clearer picture of what may actually need fixing.
