Podcast Strategy for Wealth Advisors: What I’d Publish to Attract High-Value Clients [If I Were Your Publishing Partner Series / 03]
If you're a wealth advisor serving founders, business owners or other high-value clients, your podcast probably shouldn't be built around generic topics like retirement, diversification and market updates. It should be built around the specific decisions your best clients are already trying to make.
Read the full article + examples HERE.
In this episode of If I Were Your Publishing Partner, I map out the podcast strategy I'd build for a wealth advisor — from finding better client questions and creating clear editorial territories to handling compliance, choosing guests, and using old episodes inside the sales process.
Timestamps
00:00 Why I wouldn't make a generic finance podcast
01:11 If I Were Your Publishing Partner: Wealth Advisor
03:13 The private questions your clients are already asking
05:53 Translate expertise into buyer language
07:49 Build editorial territories, not content categories
09:36 Compliance without killing the podcast
10:43 Put your podcast inside the sales process
13:25 What I'd actually measure
14:33 Information vs. judgment
Founder Podcast Authority Audit
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