How to Build Thought Leadership Without Posting Every Day
If you’re an executive consultant, wealth advisor, architect, interior designer, therapist, functional medicine practitioner, SaaS founder, plastic surgeon or other expert selling high-value services, you need people to start associating your name with something specific.
Read the full article + examples: https://blog.tiananed.com/p/build-thought-leadership-without-posting-every-day
In this episode I walk through how I’d find the intellectual territory worth building around, how to pull ideas from your actual work instead of feeding a content calendar, and why I’d rather turn one strong idea into three worthwhile pieces than manufacture 20 assets just because we can.
Timestamps:
00:00 The test I use for real thought leadership
02:55 Why posting frequently isn't enough
04:41 Finding the territory you want to own
06:42 Why you don't constantly need new ideas
08:40 Five places I'd look for your best material
10:39 Repurposing ideas without creating content for content's sake
12:28 What consistency should actually look like
13:55 The publishing system I'd build from scratch
15:19 A simple thought leadership exercise
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About Founder Publishing
Founder Publishing is a podcast about podcast strategy, publishing strategy, podcast SEO, and building a long-form publishing system (podcast + blog + newsletter) that turns expertise into authority and qualified demand.
I’m Tiana Ned, a podcast strategist and producer. I make this show for founders and high-value experts, including consultants, SaaS founders, architects, interior designers, luxury realtors, event planners, wealth advisors, functional medicine practitioners, therapists, plastic surgeons and other specialist service businesses who want their podcast to do more than simply publish episodes.
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