Founder Publishing is a podcast about podcast strategy, content strategy, and building authority through long-form content.
You're putting time and money into a podcast. But is it helping the right people find you, understand what you do, and trust your expertise?
Maybe the conversations are good, but episodes disappear after a week. Some episode titles could belong to almost any show in your industry. You have years of expertise sitting in the archive, but very little of it is being found or used again.
Good podcast strategy and content strategy should do more than publish episodes, it should build brand authority. Founder Publishing is about deciding what's worth publishing, how to make it discoverable, and how to create episodes that help prospective clients understand how you think.
Hosted by Tiana Ned, podcast producer and publishing strategist, the show is for founders and experts running high-value businesses: architecture and interior design studios, wedding and event businesses, luxury photographers, real estate, creative studios, but also consulting firms, SaaS companies, functional medicine practices, wealth advisors, and other expert-led services.
These are businesses where people rarely hire you after seeing one post on social media, or your testimonials. They also want to understand how you think and how trustworthy you are.
A family may listen to a wealth advisor for months before reaching out. A functional medicine patient wants to understand your approach before booking. Someone planning a $150,000 wedding wants to hear how you handle things when they go wrong, not just see another beautiful portfolio.
On Founder Publishing, I talk about what to publish, which ideas deserve an episode, how to make people want to click, how to make your archive easier to find through podcast SEO and evergreen content, and how your podcast can answer the questions prospective clients are already asking.
You'll also hear how to turn one episode into a newsletter, blog article, and searchable content through content repurposing — building an editorial strategy that works as one publishing system. Plus existing podcast breakdowns, publishing plans for different industries, and producer's notes on what I'd change if I were producing a particular show.
This isn't a podcast about microphones, editing tips, download hacks, or becoming a full-time content creator. It's also not primarily for online businesses built around courses, memberships, coaching funnels, or growing an audience to monetize.
It's for people who sell expensive, bespoke, considered, mostly 1:1 services or products and want to use thought leadership and podcast content to build client trust before the first conversation.
New episodes twice a week. Whether you're looking for podcast strategy, content repurposing, or a publishing system that supports client acquisition — subscribe to Founder Publishing wherever you listen to podcasts.
