OPERATING UNDER PRESSURE

Many people begin their Jiu Jitsu journey for reasons of self defense, with the end goal of being able to control an untrained antagonist.

But once you join a school and develop a community, the ante gets raised and your attention shifts to being able to implement your techniques on a knowledgable, resisting opponent.  For many, this is the pinnacle of your training experience.

Marketers these days are faced with a similar challenge. 

Sure….it’s easy to say you’re a good marketer when you’re providing results in high economic times with little resistance, but how do you perform when businesses are struggling to stay afloat amidst a whimsical regulatory environment and waning consumer confidence?

This Friday at noon I’m honored to welcome back to the show RKCMO president & Brazilian Jiu Jitsu black belt, Ryan Kovach.  This week we’ll be discussing ways in which businesses & agencies can be nimble & strategic under the pressure & constraints the current situation is presenting, and still execute effective marketing.

 

Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Starting off today’s show, Jeremiah delves into a brief discussion about martial arts, a topic covered in the last show, before introducing his guest this week Ryan Kovach, RKCMO president and Brazilian Jiu Jitsu black belt. Jeremiah explains that Ryan has previously been on the show, and on that episode Ryan talked about his business. Jeremiah asks the first question of the show, asking about Ryan’s background. This gives Ryan the floor to talk about how he came from an entrepreneurial family and how his family has been in business through all kinds of crises, however, in his opinion, nothing has been like running a business within the current pandemic. This prompts Ryan to delve into how he has customers across the United States with different political views and mindsets. This is difficult to navigate, he explains, because people are only in agreement that they hate the other side. He feels, however, that as a business owner it is not his place to judge his clients. 

Segment 2

Returning to the show, Jeremiah and Ryan have a conversation about blue belts versus black belts, and how some blue belts are almost to the same level as some black belts. They then move to talking about the current unemployment situation in the United States. Ryan then starts talking about how this situation pertains to marketing, launching into a personal story. He describes how he and his wife both got diagnosed with COVID-19 in November, he says, before getting COVID-19 once again the following year. During his experiences with this disease, he believes the thing that helped the most was maintaining his physical health. Next, Ryan goes into, in his opinion, why he believes we need to return to normalcy. He talks about how this pandemic has required people to be innovative in order to reduce risk, but that being innovative can be very difficult for some businesses and that there are only so many measures these businesses can take.

Segment 3 

After the break, Jeremiah gives a brief summary of the past conversation. This prompts Jeremiah to talk about how he and his wife have had lots of difficulty running their business during this pandemic, as they are understaffed and have lower numbers of customers. Jeremiah then asks Ryan how to market to get new business, especially if already overwhelmed. Ryan gives his opinion on this, using a Jiu Jitsu analogy. Next, Ryan talks about how COVID-19 deaths over the past few months are lower, even with the delta variant. Jeremiah describes how he was driving through Brooklyn when he heard about the new mandates, and for a second, considered moving to another city where he can have his restaurant. It is not sustainable for businesses to have to close repeatedly, Jeremiah explains. Ryan talks about how, if vaccinations are required for your staff, you should have them get vaccinated. 

Segment 4

After the last break, Jeremiah recaps the last segment. This is the time, Ryan explains, to beef up your marketing. Then, he talks about how in some cases, it might be time to productize. He gives the example of productizing a certain sauce from Jeremiah’s restaurant, and getting it on the shelves of the local grocery store. Returning back to the topic of marketing, Ryan talks about how these regulations being put in place mean that it is time to market as much as possible. Market that you are open for business and following regulations, Ryan says. He continues, emphasizing that, in his opinion, communication is the key to returning successfully. They then wrap up today’s show, and Jeremiah thanks Ryan for his insight.

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